Rolla Al Arabi

Brand Manager

About

Hello! I’m a Saudi–Moroccan creative and brand strategist raised in Egypt. I’ve always lived at the crossroads of culture, creativity, and identity , a mix that shaped the way I build brands and tell stories.I’m a Brand Strategist, Creative Lead, and Product Designer with a proven track record of transforming brands, elevating content, and creating work that people connect with. I started my journey by founding Egypt’s first diverse modeling agency, redefining representation and building a brand from zero with nothing but instinct, vision, and determination. Today, I lead brand strategy and creative direction at Emeli, where I reshaped the brand’s entire digital identity, launched best-selling product lines, and guided a creative team through a full brand transformation. Our work grew sales, expanded the audience, and strengthened brand loyalty across every platform. I thrive in fast-paced environments where strategy meets creativity. Whether I’m crafting tone of voice, directing shoots, designing products, or building campaigns, I focus on stories that feel authentic and experiences that leave a mark.I’m passionate about culture, fashion, branding, and the power of thoughtful storytelling and I’m always open to opportunities where I can bring ideas to life and help brands become unforgettable.

Country

City

Saudi Arabia

Industry

Apparel & Fashion

Skill

Teamwork, Team Alignment, Public Relations, Negotiation, Influencer Marketing, fast learner, team player, goal oriented , determined , Communication, Account Management, Social Media Marketing, English, French

Experience

Brand Manager

Emeli Egypt

2024-8 - Present · 2 yrs 2 mos

Cairo, Egypt

-Repositioned Emeli’s digital and social identity, attracting a younger audience while retaining loyal customers. -Led a creative team to produce cohesive, high-impact campaigns and photoshoots that elevated the brand’s image. -Drove a year-over-year almost triple in sales and social growth, completing a full brand transformation within 12 months. -Developed innovative product and marketing strategies that strengthened brand relevance and set new standards for visual storytelling in the Egyptian fashion market. -The creative lead behind all shoots for Emeli, coordination between the social media and content creation teams to develop shoot for Emeli

Chief Executive Officer

Invicta Model Agency

2021-11 - Present · 4 yrs 11 mos

Cairo, Egypt

-Founded Invicta Modeling Agency, Egypt’s first diverse modeling agency, redefining beauty standards and representation in the region. -Oversaw talent management, brand collaborations, and creative direction across fashion and lifestyle campaigns. -Led photo shoots and partnership initiatives, shaping the agency’s visual identity both online and offline. -Championed inclusive representation, creating opportunities for underrepresented talent and positioning Invicta as a pioneer in Egypt’s fashion scene. -My work gained national attention, appearing on major outlets such as BBC Arabia, Sky News Arabia, Al Arabiya, Cairo Scene, and others, where I used these platforms to represent body positivity and inclusive representation

Creative Strategist

Lumens

2025-6 - 2025-7 · 2 mos

Egypt

At Lumens, I was part of a collective of bold storytellers and strategists, where I turned ideas into campaigns that engaged, entertained, and delivered results. My role combined hands-on creative execution with campaign coordination, giving me experience across content creation, brand storytelling, and digital activation.