Rogier Van Enk

Chief Commercial & Customer Officer @ flyadeal

About

Senior aviation executive with 13+ years of international experience across network and low-cost carriers, including C-suite and senior commercial roles at flyadeal, Finnair, and British Airways. Chief Commercial & Customer Officer at flyadeal, leading the end-to-end commercial and customer agenda across revenue management, pricing, sales, distribution, digital, marketing, product, loyalty, and customer experience. Executive Committee member. Previously SVP Customer Engagement at Finnair, responsible for the €1bn B2C business and part of the leadership team that returned the airline to profitability after COVID and the closure of Russian airspace. Led the shift to a direct-first model, digital and loyalty transformation, and sustained improvements in revenue and NPS. Background includes senior roles in distribution, NDC, payments, digital commerce, analytics, and large-scale transformation at Finnair and British Airways. Known for strategic clarity, hands-on execution, and building high-performing, data-driven teams.

Country

City

Saudi Arabia

Industry

Airlines/Aviation

Skill

Cognos, Analysis, Aircraft, Airlines, Engineering, Business Intelligence, Change Management, Business Strategy, Revenue Forecasting, Aircraft Maintenance, Flights, Business Analysis, Project Management, Process Improvement, Forecasting, Analytics, Aviation, Strategy, NDC, GDS

Experience

Chief Commercial & Customer Officer

flyadeal

2025-2 - Present · 1 yr 8 mos

Jeddah, Makkah, Saudi Arabia

Executive Committee member leading flyadeal’s end-to-end commercial and customer agenda across revenue management, pricing, distribution, digital, marketing, product, ancillary revenue, and customer experience. Focused on scaling the airline with strong commercial discipline and LCC cost leadership.

SVP Customer Engagement

Finnair

2021-7 - 2025-2 · 3 yrs 8 mos

Responsibility of managing Finnair's B2C business. Specifically, Finnair's direct channels, Finnair Plus loyalty program, brand & marketing, order management, and payments. Achievements include: - Ramping up digital sales from less than 1 mUSD to 5 mUSD per day in sales. Direct share improved from 30% to 66% of passenger volume. - Rollout of a new cobrand credit card, new F+ perks, brand partnerships, and digitalized benefits - Led the company-wide strategic initiative to renew Finnair’s loyalty and product proposition - Negotiated deals with the GDSs and travel agents to significantly reduce distribution costs

Head of Distribution & Payments

British Airways

2020-1 - 2021-6 · 1 yr 6 mos

Reporting to the CCO, I was responsible for distribution and payment solutions at British Airways. Achievements include: - Negotiated industry leading deals with GDSs that led to multi-million GBP distribution cost reduction. - Restructured BA’s distribution and payments organization in line structural demand decline because of COVID.

Vice President Digital Revenue & Distribution

Finnair

2017-11 - 2020-1 · 2 yrs 3 mos

My department was responsible for Finnair's online sales, payment, direct & indirect ancillary sales, GDS & NDC distribution, revenue accounting, data science, and project management.

Various commercial roles

Finnair

2012-1 - 2017-11 · 5 yrs 11 mos

Various commercial roles after starting as an analyst in revenue management: - Vice President Distribution, Commercial Excellence & Data Science (2017) - Head of Commercial Strategy, Distribution & Data Science (2016-2017) - Director Distribution & Commercial Strategy (2015-2016) - Head of Business Analytics (2013-2015) - Manager Operations Research (2012-2013) - Network Revenue Analyst (2012)

Board Member

Amadeus Finland

2016-10 - 2020-1 · 3 yrs 4 mos

Board member of the Amadeus NMC/ACO in Finland

Project Lead

Shell

2010-9 - 2012-1 · 1 yr 5 mos

Project Lead of the development of a new incident reporting system for the Shell Group. Additionally, I coordinated the rollout to Shell's operational sites and offices in some 80 countries across all of Shell's businesses. At the conclusion of my assignment, the system was used for all HSSE incident reporting at an annual rate of some 120,000 incidents, near misses and unsafe conditions per year.

Education

Delft University of Technology

Aerospace Engineering

2001 - 2010 · 9 yrs

Internship and Thesis research at Kenya Airways under the supervision of a KLM-consultant in the field of performance measurement in aircraft maintenance processes.