Rodrigo Barros
Council Member @ Live University
About
Playing to win requires determination, Strategy-oriented, good communication, resilience and more importantly, the ability to drive a group towards a common and ambitious goal - this is what I've been standing for during my 20+ years in Procurement and Supply Chain. Comfortable with change and challenge, I've had the chance to work in Sourcing for national and multinational FMCGs in local and regional positions and managing cross-functional projects and remote teams with strong relationship with global structures. I believe in sustainable value creation, innovative solutions and do care about People. Competences like leadership, strategy orientation and balance between results & talent management are part of who I`m.
Brazil
São Paulo
Paper & Forest Products
Gestão de mudanças, Liderança de equipe, Liderança, Gestão de stakeholders, Gestão de projetos, Habilidades analíticas, Time Management, Coupa, Source to Pay, Organizational Design, P&L Analysis, Application Packaging, Top Line Growth, Sourcing, Coaching, People Development, Strategic Leadership, Supplier Evaluation, Strategic Negotiations, International Logistics
Experience

Council Member
São Paulo, Brazil
As a member of the Advisory Board of INBRASC and Live University since 2021, I actively contribute to the development and improvement of educational content aimed at Supply Chain and Procurement executives and professionals in Brazil. Main Responsibilities: • Strategic support in developing content for MBA courses in Supply Chain, Logistics, and Procurement • Consulting in structuring Live University executive programs and specializations • Participation in regular meetings to provide guidance on products and services offered to the market • Collaboration in the development of industry forums and events (Logistics Forum, Purchasing & Sourcing Forum) • Mentoring and advising other market leaders to ensure the relevance and practical applicability of the content INBRASC is recognized as one of the leading institutions specializing in executive education for Supply Chain in Brazil, offering pioneering MBAs in Procurement and innovative programs that connect theory and market practice.

Suppy Chain & Procurement Executive
São Paulo, Brazil
Reporting to the CPO, I lead approximately 280 people, including Senior Managers. I am responsible for Forestry and Industrial Logistics (Inbound and Outbound), Supply and Operations (MRP, Follow up and input & parts storage). For the past six months, I have also served as Head of Indirect Resources (CAPEX, MRO, and Corporate Services). I have managed R$14.5 billion in annual spending on Indirect Sourcing (R$6 billion), Logistics (R$8.5 billion), and Supply Chain Operations • Organizational Transformation: Procurement structure architecture, segregating operations into the Sourcing (Source-to-Contract and Procure-to-Pay), Operations and Intelligence pillars. • Strategic Projects: Delivery of the Cerrado Project, (wood suplly strategy for the biggest mill in the word), generating R$34 million in EBITDA, and the Tango Project, achieving 3.2 times the planned synergies • Innovation Leadership: Developed AI-powered Strategic Supplier Allocation framework using risk-competitiveness matrix, optimizing supplier mix across multi-site operations and transforming reactive procurement into predictive, data-driven allocation (VPL>100BRLMM & supply security). • Strong Value Proposition: Balance between Cash Cost delivery (more than R$ 120 million), Sustainable Supply Management and Process Excellence program (Digital Empowerment in Purchasing and S4H Process Review).

Procurement Director
São Paulo, Brazil
Responsible for transformational results in procurement through strategic market disruption, supplier ecosystem development, and innovative sourcing strategies across a portfolio worth over €700 million. Impact: Market Disruption, Supplier Development, Double-Digit Economy, and Competitive Advantage. • Market Disruption: Pioneering development of glass packaging suppliers, challenging established players, generating double-digit savings and supplier consolidation. • Multipack Strategy: Disrupting traditional supply chains through an innovative local sourcing approach. • DSV Leadership: Execution of comprehensive supplier development programs, creating market participants and challenging specifications (involvement of all areas of the company). • Multi-categories: Supply security of strategic inputs such as hops and malt, automated marketing purchasing and corporate services, ensuring operational excellence.

Sr Procurement Manager - Direct Materials (Raw & Pack)
São Paulo, São Paulo
Strong business acumen to manage one of the most complex portfolio at Heineken worldwide, which includes Metal, Glass, Paper and Plastic materials, high annual spend, with over than 1000 different SKU's, supplying 15 plants, creating and implementing strategies to ensure Secure of Supply, Value Creation and Strategic Sourcing application with strong stakeholder alignment ensuring compliance, quality & service level.

Procurement Manager LA - Pack Materials
São Paulo e Região, Brasil
Led the strategic procurement transformation across the entire flexible packaging portfolio in Latin America, delivering exceptional value through innovation and local cost optimization aligned with the global strategy. Managed US$170 million in flexible packaging spend across 12 plants in Latin America, overseeing over 1,000 SKUs. • Excellence in innovation: Led innovative packaging projects, including the transformation of the Tang portfolio and parametric bidding methodologies. • Operational Optimization: mplementation of comprehensive continuous improvement programs through systematic factory visits and cross-functional collaboration (L6S methodology). • Strategic Alignment: Execution of local sourcing strategies aligned with global guidelines, ensuring compliance and driving regional competitive advantages (LA & NA)

Procurement Manager - Packaging & Co-Packers
Jundiaí
In charge of Packaging and Third Party Services areas (~R$ 60 million), with more than 250 SKUs. • Led the Productivity Committee to reduce or optimize costs in Manufacturing, Supply Chain, Green Coffee, and Marketing and Sales. • Led initiatives to challenge specifications and propose solutions to optimize total cost of ownership (TCO), in addition to implementing category strategies using Strategic Sourcing, LCC. • Main KPIs: Economy, Cash (R$ 10 million in additional cash) and Supplier Performance.

Procurement Coordinator - Direct & Indirect
Jundiaí - SP
- Coordinate process and activities of procurement in both Direct and Indirect categories, being responsible for design, approve and implement the Procurement Policy and also SRM with suppliers to implement Vendor Assurance program focused on Food Safety.

Sr Buyer - Logistic | CAPEX | Energy & Utilities
Jundiaí
- Developing and buying national transportation, warehousing and distribution services; factory related logistics services buying, including pallet and other services; - Buying CAPEX, and responsible for contracting, forecasting and management of Utilities category (Natural Gas & Energy) - free market, hedge fee, long term contract.

Trainee Program - Procurement
Itu-SP
• Procurement Trainee: categories like Raw, Pack, Services and Marketing • Experiencing the different categories and tasks of Procurement area, and implement one Strategic Sourcing project for category of Services + negotiating and hiring marketing services (CMI, PR, Events & Sponsorship, BTL materials - spend ~90MMBRL); • Additional responsibility for Procurement Intelligence area, that supports the actions and decisions of purchasers of commodities and packaging.

Estagiário em Supply Chain
Jundiaí - SP
- Develop ways of management (Excel, Access) and follow-up of pieces imported from Japan and the US in order to support analysts Supply Chain; - Responsible for collecting and disseminating the KPIs of the area as: Inventory Levels (in qty and BRL), Accuracy, Forecast etc).
Rodrigo Barros's Contact Information
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