Rodrigo Rogel

Director - Commercial & CPG Monetization LATAM @ DiDi

About

I am a seasoned and passionate professional who has thrived within some of the world's most prominent technology companies. My career is marked by a series of extraordinary accomplishments, including pioneering the launch of innovative businesses and product categories. I take pride in my role in transforming nascent ventures into multi-million-peso enterprises that thrive in today's competitive tech landscape. My greatest passion lies in constructing and cultivating high-performing commercial teams. I possess a remarkable track record of building, mentoring, and leading sizable teams that achieve remarkable outcomes. Through my leadership, I've witnessed the evolution of fledgling startups into industry leaders, all while fostering a culture of excellence and innovation. One of the crowning achievements in my career has been nurturing the growth of a business from its inception to becoming a powerhouse that generates millions of pesos in revenue today. This journey demonstrates my unwavering commitment to innovation, strategic vision, and the ability to navigate complex business landscapes. My extensive experience encompasses a wide spectrum of clientele, ranging from Small and Medium-sized Enterprises (SMEs) to Large Enterprises. I've honed my ability to cater to diverse customer segments, leveraging my expertise to tailor solutions that resonate with each market.

Country

Mexico

City

Mexico City Metropolitan Area

Industry

Technology, Information and Internet

Skill

Business-to-Business (B2B), Product Launch, Team Leadership, New Business Development

Experience

head of restaurants

business development manager - restaurants

didi chuxing

2018-12 - Present · 7 yrs 10 mos

account manager supplier recruitment and onboarding

amazon

2017-11 - 2018-12 · 1 yr 2 mos

* Managing the recruitment and onboarding team for Mexico and Brazil. * Signing and onboarding +1,000 new brands for Amazon Retail. * Signing and onboarding of top Brands for Amazon grocery Launch. * Brand recruitment for Amazon Brazil launch. * Bringing over 100,000 new skus to Amazon selection. * Building and establishing processes for supplier recruitment and onboarding. * Team leader for recruitment and onboarding team.

national key account manager

danone waters

2017-1 - 2017-10 · 10 mos

* Managing 7-Eleven Key Account among others. * Sales performance +15% and double digit market share across brands within customer´s SOM. * Lead of national negotiation and strategy with customer to generate revenue and category development through sales and portfolio management. * Owning and managing customers P&L and key financial metrics. * Profitability management through revenue strategies. * Leader of multifunctional areas such customer service, trade marketing and sales operations.

kam junior

danone waters

2015-5 - 2016-2 · 10 mos

* Negotiation with customer focused on sales generation and execution of marketing activities. * Negotiation of secondary placements to generate brand awareness and promotional visibility. * Development of the promotional plan. * Management of the financial KPI's.

commercial development leader

danone waters

2015-1 - 2015-5 · 5 mos

* Project leader for the expansion of Bonafont business into emerging * markets, formal and informal food businesses. * Red Bull broker: Responsible for the Red Bull national sales account * management. (traditional Channel, AFH & wholesalers)

go to market coordinator gend

danone waters

2014-1 - 2014-11 · 11 mos

* Project leader in go to market optimization processes. * Collaborative work with the sales and supply team of the proximity channel to design a more effective rout to market * Part of the GenD program for young talent.

walmart international senior business analyst

danone

2016-3 - 2017-3 · 1 yr 1 mo

* Management and administration of the KPI's for all countries where Danone does business with Walmart. Support through analysis. * Working on the Danone expansion to new countries through Walmart. * Break Down of Walmart's International goals to every Danone CBU and * tracking of the performance,

Education

industrial engineering

2008-1 - 2013-1 · 5 yrs 1 mo

Activities and Societies: * Member of the Industrial Engineering student ITESM 2011- 2012 council. * Member of the representative tennis team ITESM 2008 - 2012 ITESM Toluca. * Delegate at the United Nations Model. BIMUN 2007 y 2008 * Volunteer at Operation Smile Foundation 2013- to date

swinburne university of technology sydney

industrial engineering

2012-1 - 2012-1 · 1 mo

International semester abroad at Melbourne Swinburne University where I participated in different projects in which I worked with people of different nationalities. Activities and Societies: Member of representative comitee for Mexico students at the university.