Rob Wilson

Develop and lead targeted 360 global campaigns from creative strategy development to execution. Award-winning Marketing Creative (strategy, ideation and design) for global launch campaigns. Manage activities of industry-leading marketing agencies and photographers, reviewing creative, art directing, and delivering constructive, inspired feedback based on review round notes. Innovator and visual storyteller who thrives on delivering elegant and succinct solutions to complex campaign briefs, driven to activate marketing strategy through design. Expertise in generative AI as a creative tool, successfully leverage AI for motion and static asset development and push next-gen workflows further. Adept at winning support for campaign creative. Bring compelling original ideas for each new campaign, delivering on unique brand strategy for each property's singular voice. Lead on-set photo shoots (domestic/international) with world-class photographers, scouting locations, logistics, directing talent and production to execute planned creative objectives. Experienced in audience-focused marketing role interfacing with top-level executives, show runners and talent. Passionate about driving breakthrough marketing campaigns that connect with the audience and generate excitement. Problem solver, collaborator and strategic thinker. Excel at cultivating positive relationships, building rapport, credibility and trust cross-functionally with leadership, fellow creatives, project managers and strategic brand leads to create breakthrough campaigns. Able to inspire and build enthusiasm with internal teams, external agencies and photographers. Experienced at managing large budgets and staff across multiple cities.