Robson Mendonça

Strategic Leadership & Roadmap Execution Define and execute the regional Data & AI strategy, ensuring seamless alignment between LATAM business objectives and Whirlpool’s Global Data Strategy. Champion a data-driven culture across the region, leading high-performing teams to deliver actionable insights. Data Engineering & Modern Architecture Oversee the regional Data Platform, focusing on Data Governance, Security, and DataOps to ensure a resilient and automated infrastructure. Modernize data architecture to support high-scale processing and real-time decision-making. Data Science & Artificial Intelligence Drive the development of advanced Data Products, leveraging Machine Learning and Generative AI to solve complex business problems. Established regional standards for MLOps, ensuring the scalability, monitoring, and lifecycle management of AI models. Analytics, Visualization & Quality Direct the delivery of BI as a Service and advanced visualization tools, empowering stakeholders with high-quality, reliable data. Implement rigorous Data Quality frameworks to maintain "single source of truth" integrity across all business units. Strategic Partner Management Manage strategic relationships with global vendors and specialized partners for development and long-term maintenance (AMS), optimizing costs and delivery speed.

Data & AI Leadership Mentor

I led the strategy, architecture, and end-to-end operations of the Data & AI Platform at Grupo Boticário. My mission was to scale Data and AI capabilities across the organization, ensuring a secure, efficient, and business-aligned ecosystem. By leading multiple high-performance teams, I focused on three strategic pillars: - Scalable Data Infrastructure: Managed a platform supporting 7,000+ users and 500+ data professionals (Engineers, Scientists, Analysts). We implemented robust DataOps, MLOps, and Generative AI frameworks, utilizing CI/CD pipelines and APIs to streamline cloud adoption. This infrastructure was a critical catalyst in scaling GMV from R$14B to R$35.7B within 5 years. - Analytics Governance: Oversaw the technical governance of Tableau, Dataprep, and Looker. I ensured standardization, privacy, and security while maintaining high scalability for data consumption across the group. - Data Products for Tech (FinOps & Productivity): Led the development of internal data products focused on FinOps, Information Security, and Engineering Productivity. I also spearheaded major legacy-to-cloud transformations, migrating IBM Netezza and SAP BW/Hana environments to modern Google Cloud Platform (GCP) architectures.

Strategic leadership of 4 cross-functional teams (~170 professionals) across Data Engineering, Architecture, DataOps, and MLOps. Responsible for the vision, construction, and optimization of Grupo Boticário’s Data & AI Platform, ensuring governance and high-performance scalability. Strategic Execution: Defined and executed the Data & AI roadmap, aligning platform innovation with global business objectives to maintain market competitiveness. Organizational Growth: Built and structured high-performing teams from the ground up, implementing career frameworks and technical excellence standards for 170+ engineers. Platform Evolution: Led the end-to-end architecture and evolution of a robust cloud-based data ecosystem, supporting advanced Analytics, Data Science, and ML initiatives across all business units. Operational Efficiency: Overhauled Data Engineering processes, driving significant productivity gains and directly improving corporate financial margins through optimized cloud spend and automation. Partnership Management: Orchestrated the evaluation and selection of strategic Cloud and Big Data vendors, optimizing multi-million dollar investments and accelerating tech adoption. Business Enablement: Empowered decision-making by providing the foundational infrastructure for Machine Learning and AI solutions that directly impact the Group’s bottom line.

Foundational Leadership: Spearheaded the creation of the Data Architecture and Engineering team from the ground up. Cloud Transformation: Led the vendor selection process (GCP) and defined the strategic roadmap for migrating legacy on-premise environments (SAP HANA / IBM Netezza) to a modern Cloud infrastructure. Ecosystem Management: Orchestrated the procurement, development, and management of strategic Data & Analytics partners to accelerate delivery and innovation.

Strategic Overhaul: Spearheaded the end-to-end restructuring of the corporate data strategy, aligning data initiatives with core business objectives and C-suite priorities. Cross-Functional Leadership: Acted as the key liaison between Data and stakeholders in Product, Finance, Operations, and Marketing to foster a data-driven decision-making culture. Operational Excellence: Defined and monitored strategic OKRs while managing budgets and complex project lifecycles to ensure continuous process optimization. People Development: Managed high-performing teams, implementing robust performance cycles, feedback loops, and Individual Development Plans (IDPs) to drive professional growth. Tech Stack Governance: Orchestrated the deployment of scalable solutions using: Cloud/Infrastructure: GCP (BigQuery), AWS (Kinesis, Athena, Glue, Lambda). Data Ops: Apache Airflow, Pentaho, PostgreSQL, Python. Insights & ML: A/B Testing, Machine Learning, Metabase.

Data Architecture Manager | Cloud & Big Data Transformation Strategic Leadership: Built and scaled the Data Architecture department from the ground up, defining long-term strategy, hiring top-tier talent, and fostering a high-performance culture aligned with business goals. Cloud Modernization: Orchestrated the end-to-end migration from on-premise infrastructure to a modern Cloud environment, managing scope, risk, and multi-million dollar budgets. Operational Excellence: Optimized internal processes and vendor management (Cloud/Big Data providers), resulting in significant gains in team productivity and financial margins. Stack Management: Led a specialized team in the Microsoft Data Platform ecosystem, leveraging Azure Data Factory, Databricks, Data Lake, and Power BI to drive data-driven decision-making. Stakeholder & Vendor Management: Evaluated and negotiated contracts with key technology partners to ensure cost-effective and scalable Big Data solutions.

This is a strong foundation! To make it "LinkedIn-ready," we should pivot from a simple list of duties to impact-driven statements. Recruiters love to see not just what you did, but how well you did it and the scale of your influence. Here are two ways to present this: a polished, professional version and a more concise, "modern leader" version. Option 1: The High-Impact Leader (Recommended) Best for the "Experience" section to highlight seniority and scope. Head of Software Development / Engineering Manager Led a multidisciplinary department of 25+ engineers, consultants, and coordinators, overseeing the end-to-end lifecycle of the corporate software portfolio. Strategic owner of the product backlog, balancing new development, major releases, and mission-critical production maintenance. Strategic Project Delivery: Directed large-scale corporate projects across diverse business units (HR, Finance, BI, Procurement, and Workforce Management), ensuring 360-degree alignment with organizational goals. Operational Excellence: Expertly managed the "Project Hexagon"—scope, requirements, risk, cost, timeline, and resource allocation—to ensure predictable, high-quality delivery. Agile Transformation: Spearheaded the implementation of Agile methodologies and modern toolsets, significantly improving delivery velocity, SLA adherence, and compliance standards. Vendor & Talent Management: Managed complex IT vendor relationships and technical evaluations. Cultivated a high-performance culture through continuous feedback, technical mentorship, and strategic professional development.

Managed the development of systems, leading teams of system analysts and software engineers. Responsible for evaluating and designing IT architecture solutions to support enterprise strategies, both domestically and internationally. Conducted thorough assessments of technology vendors and led proof of concept (POC) initiatives. Provided technical support and guidance to the development team, ensuring the successful creation and integration of systems. Played a pivotal role in the specification, documentation, and modeling of IT solutions, driving the execution of IT projects and the integration of complex systems.

Managed the systems development area, responsible for the specification, documentation, and modeling of systems using internal methodologies and the Enterprise Architect (EA) tool. Led a team of developers specializing in ASP, Java, and C#.Net, and conducted daily meetings, project planning sessions, development validations, as well as overseeing implementation and post-implementation follow-ups.

As an IT Project Analyst, I managed the systems development area, overseeing system project management, technical analysis, system specification, analysis, and development. I was responsible for integrating client websites with the ERP Protheus through web services, providing support to analysts and developers, and contributing to projects for clients such as Della Via, Assobens, DKT Prudence, Cacau Show, and Fundação Vanzolini, among others. My work involved utilizing technologies like ADVPL, ADVPL-ASP, JavaScript, MS SQL Server, and Oracle.

Managed the software development area, focusing on creating systems for Quality Management to automate processes and methodologies such as 5S, 8D (Ishikawa Diagram), FMEA, PDCA, CEP, APQP, PPAP, and Six Sigma. Developed a Document Management System (DMS) portal for storing documentation and audit evidence related to ISO and TS 16949 standards. Proficient in ASP, PHP, JavaScript, CSS, and MySQL.