Robert Woods

Provide consultative, strategic, activation, and reporting / insights expertise for connected, paid media campaigns delivering general market and U.S. Hispanic (USH) audience-targeted messaging on behalf of partner brands: • Paid media account experience: Mazda, Bridgestone, Sherwin-Williams (Valspar), AARP, and Butterball • Experience with native, social, display, influencer, rich media, online video, and custom content initiatives • Function as a member of various cross-functional teams to strategize and activate paid media • Partake in leading client presentations and in the preparation of media strategy decks for proposed initiatives • Analyze and report on campaign performance in order to recommend strategic optimizations • Broad experience partnering with a variety of media vendors and publishers to execute multi-faceted paid media initiatives • Support media partners in preparing and launching brand lift studies and subsequently presenting key insights to clients • Prepare insights for new and current business by leveraging MRI Simmons, Kantar and Pathmatics research tools

Provide consultative, strategic, activation, and reporting/insights expertise for paid media campaigns delivering general market and U.S. Hispanic (USH) audience-targeted messaging for major brands: • Paid media account experience: Mazda, Atara Biotherapeutics, Miami Dolphins, Bridgestone, Sherwin-Williams (Valspar and Purdy), and AARP • Experience with native, social, standard display, influencer, rich media, online video, and custom content initiatives • Operate as a member of cross-functional teams to strategize and activate paid media • Partake in leading client presentations and in the preparation of media strategy decks for proposed initiatives • Analyze and report on campaign performance in order to recommend strategic optimizations • Broad experience partnering with a variety of media vendors and publishers to execute multi-faceted paid media initiatives • Assist media partners in preparing and launching brand lift studies and subsequently presenting key insights to client partners • Leverage MRI Simmons and Pathmatics research tools as part of contributing to new business pitches

Responsible for planning, executing, stewarding, and reporting on paid media campaigns delivering U.S. Hispanic and Latin America (LatAm) audience-targeted messaging on behalf of partner brands: • Paid media account experience: Mazda and Dell Latin America • Experience with native, social, standard display, rich media, online video, and custom content initiatives • Operate as a member of cross-functional teams to strategize and activate paid media • Partake in client presentations and in the preparation of media strategy decks for proposed initiatives • Analyze and report on campaign performance to disseminate to internal/external collaborators and inform optimizations • Utilize vendors / publishers such as The Trade Desk, Telemundo, Univision, and Nativo • Tech stack: Campaign Manager 360, Jivox, and Prisma | Monitoring / safety: IAS | Brand studies: Kantar • Stay abreast of trends, innovations, and testing opportunities

Assisted clients with the buying, selling, and leasing of properties: • Analyzed real estate inventory, market conditions and price trends on behalf of clients • Experience with legal contracts and conducting negotiations • Collaborated with various professionals to finalize real estate transactions while adhering to time-sensitive deadlines • Proficient utilizing the My Florida Regional MLS (MFRMLS) system to perform property research, review records and evaluate comparable listings • Further experience with real estate platforms and tools such as LoopNet, Realist, iMapp, Form Simplicity and Zillow

Involved in media planning, buying, and reporting across the Wakefern Food Corporation and The Collection brands: • Social, display, online video, and streaming radio ads for clients including the Wakefern Food Corporation (ShopRite, Price Rite, and The Fresh Grocer brands) and The Collection, a luxury automotive dealership located in Miami • Developed media plans, analyzed campaigns using Excel, and created insightful PowerPoint presentations for the clients • Conducted market, demographic, and product research for proposed campaigns • Worked in partnership with vendors to build media buys, resolve discrepancies, and compile industry data • Responsible for overseeing and mentoring an Assistant Media Buyer/Planner and a Junior Media Buyer/Planner

Procured local TV and radio ad placements for Florida Power & Light (FPL), Florida Lottery, and Southeast Toyota: • Managed large-scale buys from start to finish, including market research, negotiations, purchase orders, and billing • Utilized the Strata media buying software suite as part of delivering client brand messaging to market • Built and maintained relationships with representatives from Univision, Comcast, Telemundo, and other media groups *Company closed in Dec. 2015

Reviewed and recorded TV viewing data collected from U.S. households for the Nielsen ratings sweeps: • Performed time-sensitive tasks rapidly and accurately • Mastered proprietary Nielsen data reporting software • Solid understanding of and adherence to media research practice • Completed advanced training related to satellite and DVR households

Provided onsite English as second language courses to individuals and groups at national and multinational companies: • Examples of clients: Bridgestone, Kimberly-Clark, Reckitt Benckiser, Centenario Internacional and Plantas Y Flores • Planned and organized lessons for students of varying proficiency levels • Engaged students by supplementing course texts with interactive activities and personalized learning materials • Conducted evaluations, submitted progress reports and made recommendations concerning students’ development

Rewarding teaching experience as a member of a multicultural instructional team for the Spring semester: • Planned lessons, provided instruction, ensured classroom management, proctored tests and submitted grade reports • Courses taught: Economics, Geography, Social Studies, English and Math • Facilitated additional courses per request of the Director

Conducted media research interviews with household members in local and national media markets: • Accurately collected detailed demographical, psychographic and transactional data regarding media preferences and activity • Provided customer service to respondents participating in follow-up research stages

Post-graduate role examining the feasibility of introducing an award-winning audio documentary series to new consumers: • Designed, administered and facilitated focus groups, telephone interviews and online surveys • Consulted with non-profit groups, publishers, Small Business Development Center (SBDC) counselors and additional subject-matter experts while under the mentorship of a Marketing Strategy professional and a USF Marketing Professor

Assisted the owners with retail operations, including sales, marketing and inventory functions: • Conducted product and marketing research for niche product sales • Proposed, developed and maintained company website, yielding increased exposure and subsequent sales • Aided in the creation of advertisements for local print publications and a promotional spot on a local TV show • Represented the business at trade shows and networking events

College of Social Sciences and Public Policy Minor in Business Administration (The Florida State University College of Business)

Kate Tiedemann College of Business

Muma College of Business