Robert Fernandez 🌐

Connecting SMEs in the UK to Nairobi’s top talent through a fast, cost-effective, and reliable recruitment process, alongside outstanding managed services, propelling our customers to new heights of growth and success. Our service offering is ‘Employee Leasing’. We utilise our in-depth knowledge of the local job market, as well as our advanced recruitment technology and techniques, to deliver you the best talent fast. We are building the most trusted and respected talent sourcing company in Kenya that delivers unparalleled value to SMEs in the UK while creating a positive impact on the lives of 1200 Kenyans and their families. • Local and Global Expertise: We combine deep local insights with a global outlook to enhance recruitment for our clients. • Social Impact: Our offshoring aligns with social responsibility, benefiting society and the Kenyan economy. • Talented Professionals: Access to a diverse pool of skilled experts. • Cost Savings: Competitive, value-driven pricing models. • Advanced Infrastructure: Secure, efficient operations powered by the latest technology. • Flexible Scaling: Adaptable services to meet changing business demands. • 24/7 Support: Dedicated support team for seamless offshoring. • Guaranteed Satisfaction: Commitment to exceeding client expectations. • Clear Pricing: Transparent, straightforward pricing with no hidden fees. • Fair Employment: Excellent conditions and salaries for offshore staff. • Dedicated Manager: Personalised client support for all needs. • Flexible Contracts: Easy opt-out with minimal notice required. • Legal Compliance: All HR and legalities managed under Kenyan law. • Direct Management: Full access and control over offshore staff. • English Proficiency: Staff fluent in English, ensuring clear communication. • Time Zone Convenience: Minimal time difference thus easy team coordination. • Integrated Team: Offshore staff work as an extension of your local team.

https://www.optimiseoutsourcing.co.uk/

Built and led a £10m+ UK importing and e-commerce furniture business over nearly 20 years, sourcing directly from Asia and selling direct to the end customer. • Bootstrapped from a £15k family loan and a single 40ft container to £10m+ annual revenue, importing circa 300 containers per year at peak • Scaled from start-up to £800k by 2010, £2m by 2012, circa £7m pre-Covid, £10m+ during Covid peak • Served 150,000+ customers and delivered hundreds of thousands of bulky items nationwide • Built and led a team of up to 60 employees Operations and global management • Full P&L responsibility across marketing, sales, finance, supply chain, HR, logistics, and customer service • Managed long lead-time international supply chains across China and South East Asia • Built and coordinated multinational teams across China, South East Asia, East Africa, and the UK • Oversaw container imports, warehousing, nationwide two-person delivery, and returns • Relocated warehousing six times and worked with multiple 3PL partners to support growth Resilience and commercial learning • Navigated post-Covid demand contraction with sales falling over 60% • Led restructuring and cost reduction under sustained commercial pressure • Gained first-hand understanding of how cost structure, hiring decisions, and operational discipline drive long-term resilience Why this matters today • This experience informs how I now help UK SMEs build more resilient operating models through better staffing structures, offshore teams, and disciplined cost control.