Robert Ellis
Director of Product Management @ Curinos
About
I am a top-performing leader with a remarkable record of progressive responsibility, managing $25M+ in annual technology investments and leading strategic and tactical teams. I spent 13 years in corporate America, working my way up from an individual contributor to a high-impact leader with customer-focused, value-driven mindset.
United States
Atlanta
Retail
Artificial Intelligence (AI), Agile Transformation, UX Research, Team Building, Product Transformation, Value Articulation, Cross-Functional Team Building, Product Road Mapping, Product Scoping, Product Planning, Enterprise Quarterly Planning, Customer Research, Vendor Selection, Industry Research, Product Strategy, Product Leadership, Product Discovery, Backlog Management, Strategic Planning, Agile Methodologies
Experience

Product Managment Coach
Atlanta, GA
Provides one-on-one and group coaching for professionals pursuing careers in Product Management and Product Leadership. • Customer designed and delivered a structured curriculum covering product strategy, customer-backed roadmapping, and leadership development for PMs at all levels. • Earned and maintain a 5-star client rating through outcome-driven coaching focused on skill growth, career advancement, and practical application of product principles.

Director of Product Management
Atlanta, Georgia, United States
Built and led team of leaders, individual contributors, and contractors to strategically guide $25M technology investment to grow market share and enhance experience for professional customers. • Launched Trade Credit tender, generating $120M in 1st-year revenue with projected +$500M annual benefit; developed customer-backed product roadmap positioned to generate $1.2B in incremental revenue moving forward. • Created customer hierarchy framework, capturing preferences / permissions and enabling tailored experiences for complex customers.

Director of Product Management, Payments & Technology Enablement
Atlanta, Georgia, United States
Established and headed team of 17 leaders, individual contributors, and contractors to strategically guide $30M technology investment to increase security of Home Depot payment information and improve developer team experience. • Led Payment Product Management strategy with key outcomes, reducing PCI footprint 70% by removing Primary Account Numbers (PANs) from systems, retiring legacy tech to cut checkout time 30%, and launching Common Services platform that ensured a single, secure way to accept payment companywide. • Directed Product Managers in Technology Enablement Portfolio, improving team efficiency (via DORA metrics) and informing strategic investment decisions. Migrated 200+ teams to Atlassian tools (Jira, Confluence, Align), enhancing backlog visibility and prioritization.

Sr Manager - Product Principals
Atlanta, GA, United States
Assembled and spearheaded new team of 10 product associates and contractors to support cross-functional strategies, development tools, and technology enablement product teams with impact across $90M in technology investment. • Developed and managed new role, promoting clarity, planning, and sequencing of large, interdependent initiatives with investments spanning 20+ internal organizations. • Architected Roadmap Alignment Framework, aligning teams on multidisciplinary discovery, scoping, and sequencing to ensure alignment and expectations.

Sr. Manager of Product Management - Paint
The Home Depot
Greater Atlanta Area
Enabled interconnected experience to boost customer confidence and convenience. Created store systems roadmap that empowered associates to provide best-in-class service ($13M technology investment). • Decreased in-store customer wait time by streamlining order entry and fulfillment 35%. • Retired key portions of 25-year-old legacy paint system, reducing overall cost of ownership for the enterprise $500K.

Senior Manager of Product Management - Rental, Repair, and Centralized Returns
Atlanta, Georgia
Developed and expanded Product Management Organization for rental, repair, and reverse logistics. Led team of 7 leaders and product managers. Oversaw strategy roadmap and portfolio execution with $12M technology investment. • Reduced customer transaction time 46% via rollout of application used by rental associates to create, close, and manage rental agreements. • Designed system empowering tool rental merchandising team to use Real-Time Data to make merchandising decisions, decreasing order frequency from monthly to daily. • Played key role as IT Integration team member during a multimillion-dollar acquisition, supporting key strategic acquisition by breaking down use cases to understand technology stack and process opportunities.

Manager, Rental Systems
Greater Atlanta Area
Established PMO for tool rental with implementation of XP software methodologies. Managed strategy roadmap and portfolio execution ($6M technology investment). • Increased department profitability through reduction of fiscal-year lost-tool expenses 15% via partnership with Payments Services, automatically charging customers for overdue tools. • Decreased transaction time 25% by removing paper from tool-rental transaction process.

Sr. Operations Business Analyst, Rental Systems and Penske Moving
Atlanta, Georgia
System Development and Implementation: Subject matter expert for system used by associates to create rental contracts; Leverages relationships created with variety of business partners (IT, Store Operations, Asset Protection, Legal, Learning, Finance) to drive operational efficiencies and profitability Home Depot / Penske Truck Leasing Program: Manages strategic relationship between The Home Depot and Penske Truck Leasing, a lucrative agreement has seen revenue grow nearly 50% over the past two years

Operations Business Analyst
Atlanta, GA
Designed tool rental pricing strategy based on qualitative and quantitative data, including historic performance and competitor pricing; Architected and created reporting to track the impacts of price changes; Reviewed the success of fleet and test tools and identify opportunities to expand to other parts of the country
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