Robert Emery

Creative & Technical Director - Brands, Digital and The Real World

About

I’m a focused Creative Director and hands-on designer with 30+ years of global experience, blending storytelling and technology across every medium. Whether shaping a brand, crafting a product narrative, or bringing history to life, I build stories that resonate. My career began in the pioneering days of digital brand communication, leading award-winning projects across corporate, experiential, and museum sectors. I later founded and grew a specialist London design agency, directing a talented in-house team of twenty-two full-time staff, before selling the company in 2002. Driven by a passion for experiential design and emerging tech, I relocated to the Middle East in 2008 to lead large-scale, immersive projects across the region. Since 2009, I’ve worked independently with a diverse roster of clients and agencies throughout the GCC—bridging creative vision and technical execution. Today, I serve as retained Creative Director for a major science and technology distributor, overseeing e-commerce operations and brand communications across print, video, experiential, events, and social platforms. I also collaborate with select clients in technology, entertainment, real estate, government, and automotive sectors—shaping strategy, marketing, and creative direction.

Country

City

United Arab Emirates

Industry

Design

Skill

User Experience Design (UED), Profit & Loss Management, Web Development, Scheduling Tools, Client Presentation, Print Production, Film Editing, Marketing Communications Planning, Budgeting & Forecasting, Client Liaison, Design Management, Quality Control Management, Hardware Support, Setting up new businesses, Pitch Development, Project Direction, Digital Media Design, Heritage Interpretation, Managing Project Budgets, Brand Strategy

Experience

Creative & Technical Director - Brands, Digital and The Real World

REiNVENT Worldwide

2009-3 - Present · 17 yrs 7 mos

Worldwide

Brand creation, re-structure, re-design and deployment. UX/UI in the widest sense of the phrases. Video Direction, Design and Production. Website design and management including integrations. Social Media design, deployment and of course those important CTR % stats (mine are currently running at 8.9% Organically! In the "Land of Fake Believe... Just Get Real" ... RE

Creative Consultant

Various UAE & International companies

2009-3 - Present · 17 yrs 7 mos

Independently working on a wide-range of projects across: digital, branding, experiential, exhibitions, live events, video and print, for a number of Agencies, Local and International companies alike.

Consultant Creative Director & Hands-On Designer

2024-1 - 2025-1 · 1 yr 1 mo

Communication Design Consultant

WADG CONSULTANTS DMCC

2016-12 - 2025-1 · 8 yrs 2 mos

Dubai, United Arab Emirates

Managing Partner/Creative Director

REiNVENT

2011-1 - 2025-1 · 14 yrs 1 mo

Dubai, UAE

Multi-Disciplined Communications Consultancy - Media Neutral. LIVE / DIGITAL / AMBIENT / REAL

Head of Creative

snapcha (TVC LLC)

2015-5 - 2015-12 · 8 mos

Dubai

Responsible for all design aspects of the company suopprting the event services market... most recently developing a new approach to developing event support vehicles, pos display systems and carrying on the delivery of bespoke video cards. Now develping a new range of product based lines with re-cycled or 'found' objects/furniture which will shortly launch as a separate brand line.

Creative Director

Pico EMEA

2015-2 - 2015-4 · 3 mos

Dubai

Total Brand Activation - across Digital, Themed Environment, Exhibitions, Live Events and Interiors

Creative Director

TGP

2010-1 - 2011-1 · 1 yr 1 mo

Design and Direction of Live Events division with particular emphasis on the AV design and deployment. Acted as Production Director on the live shows. including: SEHA (Abu Dhabi Health Authority), NAS AIR, Western Regional District Council

Creative Director

Turnaround

2009-3 - 2011-1 · 1 yr 11 mos

Utilisation of AV & Interactive technologies in the design and deployment of corporate events, alongside traditional brand driven live campaigns

Senior Producer

Action Impact

2008-1 - 2009-3 · 1 yr 3 mos

Award Winning Live Communications agency with a wide range of corporate and government clients. Lateral role spread across client services, project management and creative development, especially in the areas of digital media and audience interaction.

Senior Project Manager

Action Impact

2007 - 2009 · 2 yrs

Management of production and delivery of exhibitions, live events, AV/Interactive software content for Blue Chip clients across the GCC region. Clients included: du, Al Futtaim Group, Al Naboodah, Mubadallah, TDIC, Dubailand and Dolphin Energy.