Rob Tullemans

Strategic, Financial and Operational responsibility for a worldwide network of online gaming portals with 35Million MAU, e.g., Spelletjes.nl, Agame.com, Gry.pl and 28 other websites (Acquired by Azerion from SpilGames in Feb 2020). Key responsibilities included day to day product development, product strategy, stakeholder alignment, team development and management reporting. Day to day product development was at the core and meant integrating systems with Azerion (GDPR/CMP, Monetization, Content/Partnerships etc.), and conceptualizing to releasing product features and or reimagined existing features/pages. For example, the redesign of the mobile web experience, custom designed hyper casual game ranking algorithm and the rebalancing of UI/UX versus Monetization. Key results included: - Product: Reversed a 5-year long trend of declining userbase to +5% YoY. - Product/Team: Integrated product and Team with Azerion Standards and set up multiyear strategy.

As Senior Marketer I was responsible for analyzing the competitive landscape as well as the product and content catalogue (20.000+ games) performance. Provide management and stakeholders with essential insights to engage in new business opportunities in different markets, or product optimizations. Other responsibilities included: initiate A/B tests, driving a healthy UX/UI balance versus monetization, delivering a proof-of-concept game ranking, product development ideas with sketches/wireframes. Key Results included: - Marketing; Global Market Share, Market Development and Price Comparison Reports. - Product; PoC content ranking algorithm, product redesign wireframes and optimization.

Upon joining SpilGames as Content Marketer I grew to be responsible for the publishing pipeline of new content, content partnerships and the promotion of content to drive up conversion to gameplay. Furthermore, I was analyzing on-page game statistics and user behavior to strategically develop the next era of web games (Flash to HTML5) with improved monetization (2X-3X in most converted games), mobile play capabilities, and general quality of life improvements. Key Results included: - Web Live Ops; Increased manual home page promotion conversion by 2-2.5X. - Content: Reduced stake of Flash games from 75% to 25% (Flash was discontinued in 2021)