rob ferrell

Established strategic market plans to promote firm’s existing product line and expand services into new markets. Performed territory market research and analysis to generate prospects and implement effective sales strategies to capture new business, maximize sales and expand existing client base. Reported directly to the company President regarding all sales achievements and territory growth. Led/trained sales team to consistently grow revenues by winning/closing 10 new clients a month. Built strong client relationships by conducting in-depth needs assessments and proposed solutions to meet client’s needs.

* Utility Sales and Service * Sold to Electric Cooperatives, Public Power and Co-Gin * Sales of Electrical Utility Hardware, Wire, Cable, Connectors, Arrestors, And other utility products. * Maintained a client base of 150+

* Devised and implemented joint venture program with key clients that expanded the sales of the current as well as the new product lines. * Sales to Utility Distribution across the state * Established strategic alliances between customers and distributors to maximize sales and capture new business. * Maintained client case 75+

Deliver leading sales strategies and worked in securing new multi-state client accounts as well as growing current client base. Coordinate business operations, sales and marketing activities. Author all operating procedures, training staff/employees to comply with all OSHA regulations. Mentor sales staff in conducting presentations, educating clients and servicing current/new contracts. Successfully grew sales from $0 to over $1.2M a year in less than five years. Introduced strategic and tactical action plans that built a loyal customer base of 936 national clients. Conceptualized, developed, set up and manage nationwide distribution warehouse, local retail store outlet and an online retail website that promotes 14 premier product lines.