Rein Balagtas

Influencer Marketing Brands/Accounts handled: Knorr, Lady's Choice, CLEAR, Alaska, Jollibee, PROMIL, Disney, Garnier, Maybelline, Next Upgrade (PLDT), Greenwich, Unilab and more - Sourcing and vetting of creators along with outreach and negotiation - Partners with a variety of celebrities, brand ambassadors, influencers, and communities for brand endorsements and product placement - Coordinates and works with a mixture of Metro Manila and Regional influencers for brand campaigns - Coordinate with communities for events and campaigns. - Ensures the boost of brand exposure and brand awareness. - Ideation of KOL Strategy, Profiles and Recommendations for brand campaigns - Invites a variety of content creators for brand-led events - Works on regional (international) campaigns & workshops

Grab Philippines and Move It Philippines Influencer Marketing - Partners with a variety of celebrities, brand ambassadors, influencers, and communities for brand endorsements and product placement. - Coordinates and works with a mixture of Metro Manila and Regional influencers for brand campaigns - Ensures the boost of brand exposure and brand awareness. - Ideation of KOL Strategy, Profiles and Recommendations for brand campaigns - Curates CEs for brand campaigns - Invites a variety of content creators for brand-led events HUAWEI Philippines Influencer Marketing - Partners with a variety of celebrities, brand ambassadors, influencers, and communities for brand endorsements and product placement. - Coordinates and works with a mixture of Metro Manila and Regional influencers for brand campaigns - Ensures the boost of brand exposure and brand awareness. - Ideation of KOL Strategy, Profiles and Recommendations for brand campaigns - Curates CEs for brand campaigns - Invites a variety of content creators for brand-led events BPI Influencer Marketing - Partners with a variety of celebrities, brand ambassadors, influencers, and communities for brand endorsements and product placement. - Ensures the boost of brand exposure and brand awareness. - Ideation of KOL Strategy, Profiles and Recommendations for brand campaigns - Curates CEs for brand campaigns - Invites a variety of content creators for brand-led events BYS Influencer Marketing - Partners with a variety of celebrities, brand ambassadors, influencers, and communities for brand endorsements and product placement. - Ensures the boost of brand exposure and brand awareness. - Ideation of KOL Strategy, Profiles and Recommendations for brand campaigns - Curates CEs for brand campaigns - Invites a variety of content creators for brand-led events Other accounts: L'Or Essenso (KOL Strategy Plan), Riot Gaming (KOL Strategy Plan), Glenfeddich (KOL Strategy Plan).

Lazada Media Relations - Point of contact between the project management team and clients for media-related matters. - Implements, monitors and oversees PR campaigns of clients, while building relationship and media coverage. - Develops relationships with top media and key personalities from traditional and online media. - Handles media related events, press kits and seedings. realme Media Relations - Point of contact between the project management team and clients for media-related matters. - Implements, monitors and oversees PR campaigns of clients, while building relationship and media coverage. - Develops relationships with top media and key personalities from traditional and online media. - Handles media related events, press kits and seedings. UNIQLO Influencer Marketing - Partners with a variety of celebrities, brand ambassadors, influencers, and communities for brand endorsements and product placement. - Ensures the boost of brand exposure and brand awareness. Media Relations - Point of contact between the project management team and clients for media-related matters. - Implements, monitors and oversees PR campaigns of clients, while building relationship and media coverage. - Develops relationships with top media and key personalities from traditional and online media. - Handles media related events, press kits and seedings. Campaign & Event Execution - Curates PR and Marketing requirements from brands, mainly focusing on strategy, executions and influencer framework. - Selects different roster of Celebrities/Influencers to be invited and participate in various Uniqlo PH store visits/events. - Implements digital PR campaigns. Other accounts handled: Influencer Management for Unilab (Lactezin & pH care)

McDonald's Influencer Marketing - Partners with a variety of celebrities, brand ambassadors, influencers, and communities for brand endorsements and product placement. - Ensures the boost of brand exposure and brand awareness. Campaign & Event Execution - Curates PR and Marketing requirements from brands, mainly focusing on strategy, executions and influencer framework. - Selects different roster of Celebrities/Influencers to be invited and participate in various McDonald's events. - Implements digital PR campaigns. - 12-month DPR Plan curation Other Accounts: IKEA (influencer activation), Alaska (media plan ideation), Maya (Year-long PR Plan Pitch)

Project Officer for PR and Media Services Media Relations - Curates Press Release articles to be seeded to various traditional and online bloggers & media partners across the PH - Partners and maintains a variety of well-known bloggers & trad media Influencer Management - Partners with a variety of celebrities and brand ambassadors - Activates and seeds to mega, micro and nano influencers - Curates brand direction/content guides Accounts: Acer PH, Watsons PH, LOOK PH

Copywriting - Created month-long editorial plan - Curates copies for social media postings - Wrote scripts for Lazada/Shopee live shows Community Management - Oversee day-to-day update with consumers on channels such as Lazada, Shopee and Facebook

Writing - Editorial month-long plan - Wrote event scripts, in-house scripts for fashion show Events - Created event script for Panasonic Runway Fashion Show - Management of Celebrities, Influencers, Partners and Endorsers to attend the said event - Post-event reports Influencer Management - Activated influencers for brand endorsing Brands worked with: Panasonic, World Balance PH, Popcorn, Faith & Fearless

- Transcribing and Editing - Video editing - Traveled to different parts of the PH to conduct field research and interviews - Brainstorming of marketing pitches for their marketing/advertisement plans Brands worked with: Nestle (Nescafe, Bearbrand, Milo, Nido, Coffee Mate, Nestea), Ever Bilena

Reading & Writing for Senior High Students - Created lesson plans, oversee the implementation of these plans everyday - Research paper writing - Panelist for English & Filipino subject defenses