Rita Tran (Tran Thi Bich Ngan)

- Report to CEO - Lead and develop Sales, Merchandising, Order Management, ERP & Warehouse teams - Be responsible for generating Sales Volume, developing New Business & managing Partners programs. - Set up sales strategy, revenue targets, margin targets, pricing approach, and plans to acquire new customers. - Manage the sales pipeline, forecasting, and key account development. - Negotiate commercial terms (MOQ, price levels, volume commitments, payment credit...) - Analyze sales trends, identify growth opportunities to take appropriate actions. - Work closely with factory, production, and QC teams to ensure smooth execution and on-time delivery. - Develop new business & expand the new markets.

- Reported to Asian Commercial Director of Performance Materials Division - Managed the Performance Materials business in Vietnam, supplying sewing thread and yarn for non-apparel industries (furniture, bedding, outdoor goods, PPE, telecom, automotive, etc.). - Was responsible for generating Sales Volume & developing New Business Development of Performance Materials Division in Vietnam. - Led the sales team to achieve revenue targets and support sustainable growth goals. - Provided guidance to team members to resolve customer issues and maintain ongoing business. - Developed sales strategies and value propositions for products and solutions. - Analyzed sales performance to identify risks and new growth opportunities. - Built and maintained strong relationships with key customers and stakeholders. - Worked with internal, regional, and global teams to support new business projects and account programs. - Monitored order intake, delivery, invoicing, and payment collection to ensure targets were met.

- Reported to Sales Director. - Led the woven fabric sales team (WS3), managing sales volume, export allocation, cost control, and production planning. - Developed new markets, new buyers, and new product lines to support business growth. - Worked closely with buyers to secure orders, manage export shipments, and handle after-sales service. - Coordinated with factories and outsourced suppliers to ensure production schedules and on-time delivery. - Handled customer feedback and resolved issues to maintain long-term business relationships. - Analyzed market trends and collaborated with R&D and production teams to develop fabrics that match customer and market needs. - Managed and coached team members to improve performance and capability. - Handled others management tasks in Woven Fabric Department.

- Reported to Deputy General Director. - Led the Asia export sales team, managing sales volume, export planning, cost control, and seasonal production schedules. - Traveled to overseas markets to meet customers and secure new orders (4–5 trips per year). - Analyzed market trends and worked with R&D and factory teams to develop seasonal fabric collections. - Identified product improvement opportunities and supported quality enhancement initiatives. - Coordinated with internal departments to manage orders and ensure on-time shipment. - Handled customer feedback and resolved issues to maintain long-term business relationships. - Prepared annual business plans and supported the Deputy General Director with sales reports and departmental planning.