Rina Alexin

Most product orgs I talk to aren't struggling because they hired the wrong people. They're struggling because nobody ever clearly defined what great product management looks like inside their company- and yet they're holding people to it!25 years of working with enterprise product teams- that's the problem we built Productside to solve.After all- behind any successful product, is a strong product manager. So what do we do?We work alongside product leaders to communicate and demonstrate the behaviors expected of great product managers.We build on:-Decades of product org assessments and successful engagements-Best practices used by modern product management teams We are not a training company. We develop teams of product managers who know what to do, when to do it, and are independent, creative, strategic thinkers.Together:We define the expectations of product management. (Playbook)We communicate these expectations and provide a safe place to practice. (Training)We coach leaders to facilitate the adoption of practices on their team. (Implementation)Whether you are looking to close the gap on AI skills and strategy, or simply want a refresher on JBTD and finding Product Market Fit- we are the experts by your side in your product journey.Your Partners in ProductProductside