Rimsha Khan

I work in ESG content and marketing a space that sounds dry from the outside, until you realize it’s reshaping how thousands of companies communicate their impact to the world. At IRIS CARBON, I handle content and marketing for our EU & US regulatory portfolios (CSRD, ESEF, sustainability disclosures). That means everything from strategy to execution: website content, organic growth, and building the kind of material that brings in qualified leads, not just traffic. I’m still early in my journey, but I’m building fast.

As a Sales & Marketing intern at Kellanova, my work was mostly on the ground visiting retail outlets, talking to shopkeepers, and understanding what was actually happening at the shelf level. I conducted competitive analysis across 7+ FMCG brands including Emami, Mondelez, Veeba, Tata Ching’s, True Elements, Unicharm, and P&G studying their pricing, placement, promotions, and how consumers and retailers responded to each. The goal was simple: find the gaps they weren’t filling. Beyond analysis, I also worked on outlet expansion identifying and onboarding new points of sale in the area, which gave me a very real sense of how distribution and visibility drive brand growth at the last mile. It was unglamorous, fast, and incredibly grounding exactly the kind of experience that teaches you things no classroom can.

PGDM was two years of steady, meaningful growth. The flipped classroom model kept you on your toes, the faculty were genuinely invested, and the diversity of the cohort meant you were always learning from the room as much as from the course. Being part of the Admissions Committee, where I handled various CTPI processes, gave me a behind-the-scenes view of how institutions function. Hypnotics, the dance club, kept me grounded and was a good reminder that there’s more to two years than just academics. I came in with certain assumptions about myself and left with a clearer sense of who I am and how I work.​​​​​​​​​​​​​​​​

Pursuing

78.5%

75.4%