Rich Barrett

Director - UX Design @ Ally

About

I am a designer, illustrator and writer with over 20 years of experience providing creative solutions for clients across many industries in areas that include user experience design, video and print. I have worked with agencies such as JWT, Wray Ward, Campfire, LGA, Kelso Communications, Priceless Misc, Interactive Knowledge and Concentric Marketing. At Ally Bank, I am a UX Strategist, where I work to define design principles, inform and inspire the team about emerging trends and facilitate design thinking activities to aid in the design of innovative proof of concept work. I have previously been the design lead on the integration of Zelle, the redesign of the Ally.com homepage and the launch of Ally's new savings features. I have also been an active participant in Ally's new Innovation studio. Previously, I was Creative Director of Mass Transmit where I designed email campaigns and various web initiatives for clients such as USA Today, AOL, Wharton School of Business, American Airlines and Heineken. I was an early member of Wray Ward‘s growing interactive department where I worked with clients such as Springs Global, Sunbrella and Brazil Cotton. In New York, I was the first digital art director at JWT where I worked on extensive digital brand campaigns that won awards from the One Show and were written about in such publications as AdWeek and AdAge. I worked on major online initiatives such as DeBeers' Design Your Own Ring website, numerous campaigns for Merrill Lynch and the first ever websites and online campaigns for clients such as Listerine, Lever 2000 and Bubblicious. I have produced work for a variety of industry types such as: healthcare, fashion, travel, real estate development, finance, consumer products and education. In addition to my work as a designer, I am also an accomplished illustrator and cartoonist. I have published my own graphic novel and produced illustrations for clients such as NASCAR, Charlotte Magazine and Columbia University.

Country

United States

City

Charlotte

Industry

Financial Services

Skill

Graphic Design, Art Direction, Interactive Marketing, Creative Direction, Illustration, Typography, Creative Strategy, Branding & Identity, Logo Design, Layout, Storyboarding, Photoshop, Illustrator, Animation, User Experience Design, Blogging, Web Design, Email Marketing, Art, Online Advertising

Experience

Director - UX Design

Ally

2023-7 - Present · 3 yrs 2 mos

Charlotte, North Carolina, United States

UX Strategy Principal

Ally

2019-4 - Present · 7 yrs 5 mos

Charlotte, North Carolina Area

Champion strategic thinking and thought leadership within the organization by sharing research, encouraging innovation, presenting new trends and providing strategic direction. Work alongside UX designers, business strategists, product owners, delivery managers, customer experience researchers, technical leads and business analysts to identify business and customer needs and set and articulate goals for the user experience team to work towards achieving.

UX Mobile Design Manager

Ally

2021-7 - 2023-7 · 2 yrs 1 mo

Charlotte, North Carolina, United States

Sr. Visual Designer

Ally

2013-11 - 2019-4 · 5 yrs 6 mos

charlotte, north carolina area

I work with a dedicated team of content strategists and information architects as well as business and development partners to design visual and interface design solutions for Ally Bank's mobile and web products. In my time at Ally, I have been one of the early UX leads in our transition to the Agile process; have worked with a task force to develop an Ally UX style guide; have organized weekly meetings for the entire design team to share knowledge, hear from guest speakers and review each other's projects. Some of my projects have included designing: • A new Bill Pay platform • A responsive web account opening process • A person-to-person payment system • The first Ally app for Android Wear watches • Various areas of the web storefront, included many illustrations

Owner, Creative Director

Rich Barrett Design

2007-1 - Present · 19 yrs 8 mos

Rich Barrett Design provides art direction and graphic design with a focus on interactive marketing design.

Freelance Writer

Mental Floss

2013-6 - 2017-12 · 4 yrs 7 mos

I write a weekly column about new comics - print, digital and web - showing the various interesting and high quality work that is coming out from a wide range of publishers and self-publishing outlets. http://mentalfloss.com/authors/rich-barrett

Creative Director

Mass Transmit

2007-2 - 2013-11 · 6 yrs 10 mos

Both oversee and personally design all HTML email and website development projects. Interface with agency clients to assure that creative is developed that is both on brand and within all technical requirements. Oversee and design all internal branding projects, blog, webinar and whitepaper communications.

Senior Interactive Designer

Wray Ward

2004 - 2007 · 3 yrs

Designed websites, banners, emails and designed and produced motion graphic based brand videos for clients such as Springs Global, Rack Room Shoes and more.

Art Director

THOMPSON

1997 - 2004 · 7 yrs

Was named the first digital art director in the New York office of JWT in 1999. Oversaw a team of digital designers to develop website, banner and online video projects for many JWT clients including Merrill Lynch, DeBeers, Pfizer and Unilever.