Richard Fisher

Head of Store Design @ Holland & Barrett

About

I believe the role of the store has fundamentally changed.We aren't just competing for customers' wallets anymore. We're competing for their time and attention.As Head of Store Design at Holland & Barrett, I lead the team shaping the next generation of our physical estate, connecting stores, brand, digital, services and experience as part of an omnichannel customer journey.My focus is simple: turning stores from places that transact into places that acquire customers, build trust and give people a reason to come back.I've spent my career delivering retail transformation at scale, from SmartShop and new formats at Sainsbury's to Holland & Barrett's estate transformation and our award-winning Cardiff Experience Store.My design philosophy is Punk & Showbiz:Punk gets attention. Showbiz makes it work.Great retail needs both, ideas bold enough to make people stop, but commercially disciplined enough to scale and deliver.I also regularly share my thinking through industry podcasts, interviews and events, including speaking at EuroShop 2026.The future of the store isn't about building a better warehouse. It's about creating somewhere worth showing up for.

Country

City

United Kingdom

Industry

Design

Skill

Luxury, Creative Direction, Strategic Leadership, Pop-ups, Interior Fit-out, Window Displays, Commercial Interior Design, Microsoft Office, Design, Retail Design, Industrial Design, Product Development, Photoshop, InDesign, CAD, Solidworks, Brand Development, Concept Development, Retail, Concept Design

Experience

Head of Store Design

Holland & Barrett

2025-10 - Present · 1 yr

London Area, United Kingdom

Design Manager

Holland & Barrett

2021-10 - 2025-10 · 4 yrs 1 mo

Design Implementation Manager

Sainsbury's

2016-11 - 2021-8 · 4 yrs 10 mos

Responsible for developing new in-store formats and trialling them to gather high quality data. The data then allowed me to make recommendations to the business on whether to proceed to roll out or not. If successful, I was then responsible for developing the specification and supporting tendering for roll out the wider estate and thereafter making the format fit for purpose, delivered on time, to budget and to make sure there was a sound business case to proceed:

Head Of Development

FRONTLINE DISPLAY INTERNATIONAL LIMITED

2015-2 - 2016-11 · 1 yr 10 mos

Bath, England, United Kingdom

Frontline are a small marketing agency with strong client base in Tobacco: • Responsible for a team of 4 designers and the output of the department. • Developed concepts to production first off. • Through several initiatives, I improved the efficiency of the department, supported the business in developing the supplier base to help reduced lead-times, reduce costs, and improve quality.

Senior Technical Designer

2014 - 2016 · 2 yrs

• Worked on fix term contracts including marketing agencies specialising in integrated marketing campaigns. • Partly responsible for setting up a 3D department and integrate it into an existing workflow. • Created and sold into the business the process of bring a brief, from client, through the business to delivery and installation.

Senior Technical Designer

Displayplan

2011-10 - 2014-9 · 3 yrs

Baldock, England, United Kingdom

DisplayPlan are a design company who specialise in producing displays and retail environments. • Ran small teams, built up of in-house designers and freelancers, to achieve short lead times for high value projects. • Worked with the supplier base to achieve lower costs and shorter lead times. • Key achievements included relocating a European retailer’s supply base to China, a merchandising system for a major gum brand, working with major retailers to get displays into their stores, on time, on budget and within tight brand guidelines.