Riana Zietsman

Vice President, People & Culture @ KITS.COM (TSX:KITS)

About

I am a strategic People & Culture executive with 15+ years of experience guiding organizations through growth, transformation, and change. With expertise across business operations and HR leadership, I bring a unique ability to align culture with strategy and translate vision into execution. My approach balances business acumen with a people-first philosophy. I focus on building scalable frameworks, driving operational excellence, and ensuring people programs directly support organizational performance. I believe culture is a true business driver — when teams are empowered and connected to purpose, they unlock both innovation and sustainable growth. Throughout my career, I’ve led initiatives that strengthened culture, optimized processes, and built organizational capability. I am recognized as a strategic thinker and decisive leader who delivers results through both big-picture planning and hands-on execution.

Country

Canada

City

Vancouver

Industry

Retail

Skill

Employee Relations, Labor and Employment Law, HR Operations, Operational Execution, Employee Engagement, Compensation Strategies, HR Management, Arbitration, Coaching, Change Management, Interpersonal Leadership, Business Reviews, Interpersonal Skills, Sounding Board, Objectives and Key Results (OKRs), Team Effectiveness, Business Operations, Corporate Management, Daily Operations, Commercial Operation

Experience

Vice President, People & Culture

KITS.COM (TSX:KITS)

2024-5 - Present · 2 yrs 5 mos

Director Of People & Development

KITS.COM (TSX:KITS)

2022-9 - 2024-5 · 1 yr 9 mos

Director of Business Operations

KITS.COM (TSX:KITS)

2021-4 - 2023-1 · 1 yr 10 mos

- Spearheaded operational strategies to optimize key operating metrics, driving business performance. - Led and managed strategic business operations, including partnership development, streamlining business processes, and integrating new systems. - Developed a robust and scalable system to measure and report performance metrics, enabling data-driven decision-making. - Identified and implemented process improvements, aligning with corporate objectives and enhancing overall efficiency.

Owner

Neighbourly Bee

2017-1 - 2022-2 · 5 yrs 2 mos

Vancouver, Canada Area

Business Partner, Office of the Founder, CEO

Traction on Demand

2020-4 - 2021-4 · 1 yr 1 mo

- Served as a key advisor to Founder and Executive team - Worked closely with C-Suite, managed projects and initiatives

Executive Assistant to Greg Malpass, Chief Executive Officer

Traction on Demand

2019-4 - 2020-4 · 1 yr 1 mo

Program Manager

Young Agrarians Business Mentorship Network (Short Term Contract)

2018-10 - 2019-2 · 5 mos

Vancouver, Canada Area

Young Agrarians works to empower new farmers to learn business skills that will allow their farms to thrive. They offer a B.C. Farm Business Mentorship Network and Business Management Tools to streamline farm management practices.