Renan Martins Silva

Responsible for leading the largest sales channel at Johnson & Johnson MedTech Brazil, working closely with the main distributors in Brazil to ensure the effective implementation of commercial strategies defined in collaboration with each business unit (General Surgery, Orthopedics and Cardiovascular)

Responsible for leading the strategic account management in 2 of TOP 3 large accounts in J&J Medical Devices Brazil, driving value creation through C-Level strategic alliances and deployment of innovative solutions with non-clinical key stakeholders in order to increase and protect market share from all J&J portfolio (Ethicon - general surgery, Depuy Synthes - Orthopedics and CSS - Cardiology). Part of GROW Program during six months accumulating the interim role as Associate Director, leading all J&J Medical Devices Indirect Channel Sales with direct report of 3 Strategic Distributor Managers and 1 Commercial Excellence Manager

Leadership of the silicone breast implants business in Brazil, directly accountable for sales results, marketing positioning & strategy as well as financial management (P&L) of the business unit within Johnson&Johnson Medical Brazil. Direct report of 7 people composed by sales, marketing, back-office professionals and indirect leadership of over 60 sales representatives. Responsible for institutionalizing a culture of compliance, high performance with profitability, maintenance of the market leading brand in the segment and people development on their careers. Recognitions & Awards: Country with the highest growth in Sales WW for the Mentor business in 2019