Rejoy Rajan

Heading the Client Servicing Team that successfully delivers ATL/BTL/Digital communication for Santoor, Carrie Junior, Brita Water Purifiers and New Business.  Instrumental in planning and developing communication for Santoor keeping in with modern narratives.  Developing variant strategy for Santoor Core and tail brands.  Ensuring revenue targets for the client and agency by timely delivery of communication elements.  New Business Development: Ensuring new business and growing the existing business.  Worked on Glucovita Bolts and Carrie Junior new launch communications.  Brita Water Purifiers: World’s largest, Germany based, water purifying company launching in India. Achievements: Santoor moves up 4 ranks in Brand Equity Study 2017- 2018  Santoor becomes the 2nd largest selling Soap and the largest selling ‘Beauty Soap’ in India  Achieves the highest market share ever in its history in 2018.  Successfully maneuvered the Brand towards the more contemporary narratives of women with substance.  Increased the digital reach and presence of the Brand Santoor.

 Brand Management and development custodian for Bagpiper Whisky - Ranked 32nd in India’s most valuable brands survey by Mildward Brown-WPP(2014). Part of Diageo-USL’s Popular Segment contributing to over 50% of the company’s volume portfolio.  Brandy portfolio(India’s 2nd largest and fastest growing Liquor category) - Which includes Premium Brand Louis Vernant XO Brandy, double millionaire brands - McDowell’s VSOP Brandy, India’s largest selling McDowell’s No.1 Brandy & extremely popular Honey Bee Brandy  Handled an overall business of about 800 cr INR with profitability of over 175cr INR. - Digital strategy for Brand profile based consumer targeting through social media - Innovation: Renovation of DSP Whisky and tail brand umbrella architecture (Product/Packaging). - Built Strategy Plan leading to brand roadmap and P&L for next 3 years for Bagpiper - Managed 360degree marketing strategy for Bagpiper Whisky, which included ATL & BTL planning & execution. - Media Planning with a keen focus on Customers and Consumers. - Brand P&L: Volume; Pricing; COGS impact; ATL spends; influenced TTL & BTL spends; developed and executed Annual and Quarterly brand plans - Analytics and engagement with Sales teams to ensure achievement of monthly targets - Portfolio rationalisation – Aligned brands to build portfolio as per price-points and segment profitability  Contained the decline in sales and ensured a growth in Brand Health metrics after years of decline by re-launching Bagpiper through a high risk and highly successful Bagpiper Productions Campaign (Showcased by Brand Equity*). Keeping the brand’s legacy/core intact yet contemporising the delivery - Redefined a culturally relevant Brand Positioning based on deep rooted consumer insights - Closely collaborated with the sales team in successfully launching BTL campaigns, including digital.

Key Responsibilities: Brand Management: Park Avenue Deodorants/Soaps and Shaving Systems. Innovation: Sliver Shaving System(New Age Shaving System for Men) and Parx Deodorants - Brand Strategy planning and Road map for 5 years - Development and execution of the annual brand plan(ATL/BTL/Digital) in co-ordination with cross functional teams. - Development of Standout TVC in a category full of me too ads. - Re-launched Park Avenue Deodorant with completely new strategy, which included NPD, Pricing, Packaging and Communication. - Brand was ranked amongst the top 3 brands in India - Analytics to measure brand performance across the country - Drawing strategies by working closely with the Regional sales teams for successful execution of activation & trade strategies. - Determine Consumer Market Research objectives, initiate research and integrate findings to product plans - Liaison with Creative, Media Agencies, other Vendors - Liaison with Legal Team - Competition Tracking, MIS Commercial Link: Park Avenue Deodorant Commercial New: https://www.youtube.com/watch?v=LvZ9GfpXJG8 Park Avenue Deodorant Commercial New: https://www.youtube.com/watch?v=jwBEbxBlDy0

Client Servicing. Managing various clients, understanding and articulating the brand. Planning on growth for the brand. Communications planning on the brand. Assisting the creative team to articulate and give good brand ideas. Managing various team in a symbiotic way towards a more propelling outcome.

Managing various clients and their communications