reinout dullaart

UX design for the AH website, working under the flag of Icemobile. Creating the digital part of the new re-branding of Albert Heijn and implementing the new vision into web and app. Together with the team we made a new homepage, bonuspage, grocery list, navigation, orderflow and more.

I've started my own freelance company during study, for stand design projects, corporate identities (logo's and websites) and later mobile UX design (advice). Since I work so intensive in corporations, I'm not longer operating from this business.

Creating user experience and visual identity for the new platform 'WeMarket' from the makers of WeTransfer.

Together with a small and creative team I've given direction in digital (mobile) concepts and design, with a focus of working towards end products in a short amount of time. Projects: Boodschapp, superdirect and Grote Hamersma wijnapp.

From the beginning they gave me full responsibility in assignments, and I've learned many things like mobile advertising and designing iPhone and iPad applications. I also made storyboards for case-movies and looked over the shoulders of Art Directors while making concepts.

For two years I've made digital sketches to visualize the ideas for Bylei Events Services to establish the concepts to the client and manufacturer. I've worked on assignments for Holland Casino, Gemeente Eindhoven, Bavaria and Rabobank.

I've been working here as a visual designer on mobile projects. After finishing the Saldo app for ABN AMRO, I started with a talented team working on it's successor: a full mobile banking app. We build the app from the ground up to a mature banking app in two years of concepting, visualisation, development and testing. The biggest challenge for me was to adjust the brand new corporate identity of ABN AMRO to digital platforms, in special mobile (at that time the style was not yet applied to the web). I've worked very intense with a small team and got used with the Edgile project method. During this period I discovered all the facts and fun of mobile design, user experience and development.

I worked here as a designer on digital interactive projects. I've helped creating and visualize the 'easter eggs' (grappie van appie) concept in appie (mobile shopping app from Albert Heijn) and created the app for Jiskefet 'Heb Je Nog Geneukt Tour'. In the meantime I worked on pitches like the Saatsloterij and InShared insurance app (both we've won). Later I've started working on ABN AMRO saldo app, the first step into mobile banking.

IceMobile delivers digital loyalty platforms and experiences for the world's leading high frequency retailers. We believe that magic happens at the intersection of our award winning user experience design and technological innovation. Our team, with more than 34 nationalities, loves to create cutting edge digital products, brew our own beer and go crazy at one of our themed parties.We are proud to be part of the Alliance Data Systems family (NYSE:ADS). This makes it possible to also offer advanced data analytics with Precima next to digital short term loyalty programs with BrandLoyalty. Interested in joining our ranks and create epic shit? Drop us your resume or swing by at one of the public events and Meetups we organize.

IceMobile delivers digital loyalty platforms and experiences for the world's leading high frequency retailers. We believe that magic happens at the intersection of our award winning user experience design and technological innovation. Our team, with more than 34 nationalities, loves to create cutting edge digital products, brew our own beer and go crazy at one of our themed parties.We are proud to be part of the Alliance Data Systems family (NYSE:ADS). This makes it possible to also offer advanced data analytics with Precima next to digital short term loyalty programs with BrandLoyalty. Interested in joining our ranks and create epic shit? Drop us your resume or swing by at one of the public events and Meetups we organize.

Activities and Societies: House of concepts, men and society, from fantasy to reality, between art and design