Rodrigo de Moraes Sarmento Rego

• Managed the full product lifecycle for the Genesis vehicle lineup in Canada, acting as the subject matter expert across all models. • Launched all-new models including the GV80 Coupe, aligning packaging strategy with guest expectations, market dynamics, and federal/provincial EV incentive eligibility. • Led end-to-end product packaging strategies across all luxury Genesis vehicles, optimizing for sales growth, profitability, and GHG emissions targets throughout vehicle lifecycles. • Served as the key liaison between Canadian operations and global product teams in the U.S. and Korea, advocating for Canadian market requirements through detailed consumer insights and competitive benchmarking. • Enhanced national sales performance by analyzing Vehicle Performance Reviews, identifying opportunities to optimize trim mixes, feature content, and colour portfolios using data-driven insights. • Drove seamless execution of all vehicle launch activities, working cross-functionally with stakeholders to ensure timely and accurate market entry. • Supported national pricing strategies, maintaining dynamic pricing analysis tools to track market positioning, competitor activity, and incentive structures. • Oversaw and maintained master vehicle records in the ordering system, and produced detailed Product Resource Guides to support internal teams and dealer operations. • Collaborated cross-functionally with Sales, Marketing, Training, PR, and After Sales departments to ensure consistent, accurate, and strategic product messaging across all touchpoints.

• Responsible for production, update and delivery of Daily Sales Report and Nissan Tempo report. • Creates and manages Nissan Canada sales progress through the month running daily Oracle-based queries of the electronic data warehouse (EDW). • Manages the Nissan Canada historical Sales and Fleet files (~10 years of monthly market sales history). Files are updated on a monthly basis and keep the historical and segmentation data up to date and accurate. • Assists the Corporate Manager with the development of the Total Industry Volume (TIV) presentation/Official Carflow TIV Forecast proposal. • Responsible for the production of many reports providing insights into how Provincial and sales by Retail Channel are affected both Manufacturer and Segment sales results. • Update reports, maintain and keep track of Electrical Vehicle (EV) critical information on sales, Charging stations and government updates. • Assists other departments to produce sales reports pertinent to their key business issues.

• Worked directly with the vehicles Pathfinder, Frontier, Armada, Titan, NVs, Z and GT-R • Participated in the launch of All-New 2022 Pathfinder and All-New 2022 Frontier and All-New 2023 Z. • Leaded Launch Integration meetings and participated on Executive Launch Committees. • Created and Maintained Pricing proposal for every new Model Year following all steps and giving recommendations until final approval. • Develop and update reports and material on a monthly basis by carline and competitors to report the team and directors. • Supports the development and implementation of marketing plans for assigned models in support of sales, profit and brand objectives. • Create and maintain important documents: Vehicle Pricing Ordering Guide, Vehicle Price Sticker, internal systems and Price List updated to Stakeholders and Dealers. • Review documents and materials for dealer training, brochures, website, marketing documents and keep accuracy. • Work with several teams and agencies to ensure the marketing message meets accuracy and criteria. • Supports new product launch activities that include product configuration decision, pricing, customer profiling, production supply and allocation recommendation and customer-facing marketing activities. • Worked close to other portfolio to ensure alignment on internal processes and improve the workload.

• Defining benchmarking activities, identifying new products, product turnover, new model year introduction and pricing studies for launches and existing vehicles. • Providing technical advice to dealers and Fixed Operation Managers. • Assigning new and existing part numbers with warranty procedures, technical details, pricing, and installation instructions with marketing plans. • Accelerating accessory programs, bulletins and other relevant information to dealers, regions and other internal staff in support of sales initiatives. • Forecasting and presenting data with database queries to support all areas of Accessories Development. • Implementing all technical information related to Nissan and Infiniti accessories, including but not limited to technical specifications, drawings, installation instructions, application charts.

2nd Co-op term - Jan, 2018 – Apr, 2018 1st Co-op term - May, 2017 – Aug, 2017 • Analyzed more than 750 videos of Nissan features cross carline • Monitored competitor information and summarized in weekly PowerPoint reporting to Senior Manager • Created Multimedia PowerPoint presentation about new product for sales team and training material for staffs across Canada. • Updated information on the website, brochure, online reference guide, dealer communication, incentives and Vehicle Price Sticker. • Automated several Excel spreadsheets using formulas and macros reducing time to update it and present to the board • Monitored pricing, news of competitors, product updates, regional competitors incentives, programs and determined Nissan competitiveness in the market • Assisted in developing and updating monthly Sell Sheets and Sales Kit for new products and competitors

• Test more than 20 cars, giving my opinion, comparing and writing for the blog. 100% growth of views, reaching an average of 50,000 views per month. • Helped team filming and photographing more than 15 cars and uploading on Racionauto’s youtube channel.

• Helped increase product portfolio in two new categories: TV Accessories and Telecommunication, launching more than 15 new products in 18 months, coordinating some projects simultaneously. • Led project opening magazine sales as a new sales channel • Ensured compliance with the International Organization for Standardization (ISO) standards • Monitored and updated new product roadmap, the management system for new product launches, and sales forecast reports.

• Created a pricing model used by all regional Brand Managers to help determine product price goals • Aided improvement of the Dremel brand in Asia Pacific and Latin America creating displays, supporting social media monitoring, product launch information, product manual, meeting coordination, sample distribution • Managed the development and implementation of the Latin America instructions manual used by 15 countries • Prepared, analyzed and distributed monthly sales reports and daily report to Brand Dremel Team and other relevant parties • Supported regional Brand Managers with product information

• Introduced 40 new products in Latin America in two years (from prototype to first import of final product by countries) • For two years in a roll exceed by 100% the sales goal for FEICON (Latin America most important construction materials annual fair in São Paulo) responsible for product demonstration • Trained approximately 40 sales force trainers in both Portuguese and Spanish • Translated documents from English to Portuguese and Spanish • Prepared and analyzed sales reports for 15 Latin America countries