Regina Pérez Neira

International Markets Director @ 100 Mares

About

Results-driven Commercial Strategy Analyst with 4+ years of cross-border B2B experience in consumer goods and premium FMCG. Proven track record driving revenue growth and market expansion across the U.S., Mexico, and LATAM, including B2B revenue increase and cost reduction through strategic negotiations. Skilled in go-to-market strategy, distribution partnerships, regulatory compliance, and financial modeling. Bilingual (Spanish/English) with a 4.0 GPA engineering background, and corporate finance training. Especialidad en Quality Control, Business Intelligence y Strategic Management

Country

City

Chile

Industry

Wine & Spirits

Skill

Consultoría organizacional, Planes Generales, Análisis de datos estadísticos, Procesos Lean, Documentación de proyectos, Operaciones de Equipo, Planificación de proyectos, Transformación digital, Mejora de procesos, Mejora de procesos lean, Lean Six Sigma, Modelo y Notación de Procesos de Negocio (BPMN), Microsoft Power BI, SQL, Microsoft Excel, Indicadores clave de desempeño, Relaciones interpersonales, Optimización de procesos, Comunicaciones estratégicas, QuickBooks

Experience

International Markets Director

100 Mares

2021-5 - Present · 5 yrs 5 mos

Dallas, Texas, Estados Unidos

Commercial Strategy Analyst

100 Mares

2021-1 - 2025-12 · 5 yrs

Architected and executed full international expansion strategy for regulated alcoholic beverage across the Mexico-USA border; incorporated U.S. C-Corp, navigated federal/state compliance, and built end-to-end distribution infrastructure. ▪ Drove 63% B2B revenue growth in 8 months ▪ Negotiated 10+ wholesale distribution agreements with retailers and strategic partners, securing premium shelf placement and favorable margin terms. ▪ Designed go-to-market playbooks for new product launches: pricing architecture, competitive positioning, margin modeling, and brand differentiation in crowded premium FMCG segments.

Investment Team Intern

Bridge Latam

2022-7 - 2022-12 · 6 mos

Ciudad de México, México

Education

Tecnológico de Monterrey

2022-8 - 2022-12 · 5 mos

Tecnológico de Monterrey

Ingeniería

2018-8 - 2022-12 · 4 yrs 5 mos

Tecnológico de Monterrey

Ingeniería informática

2021-8 - 2022-8 · 1 yr 1 mo

Desarrollo de bases de datos y modelos dimensionales en SQL, Análisis de negocios en R, Tableau, SQL . Análisis de datasets por medio de programación en Python Creación de tableros inteligentes para incrementar visibilidad de las métricas financieras.