Rebecca Sass

Strategic Lead on: AbbVie (Abbott), Google (Chrome and Android), H&R Block, Jameson, L'Oréal (Kiehl's), Mastercard, Nationwide, PricewaterhouseCoopers (PwC), SC Johnson (Mrs.Meyer's Clean Day), Samsung Electronics (Home Electronics and Monitors), Sargento Foods, The Coca Cola Company, The Embassy of Japan, Tyson Foods, Verizon Wireless (consumer and B2B), Zoetis (Cytopoint and Apoquel)

•Managed and mentored teams across all departments (Strategy & Account, Influencer Marketing, Paid Media, Creative, and Production) •Developed best-in-class social media strategies, inclusive of paid, owned, and earned media •Created and maintained strong client relationships as the senior client-facing lead •Anticipated client needs and identified growth opportunities that were innovative, strategic, and surpassed client goals •Actively participated in RFP development, developed pitch proposals, presented, and secured new business  •Oversaw the development of performance reports, demonstrating ROI for clients and challenged junior team to identify actionable insights for optimization  •Led internal workshops to help the team hone skills inclusive of brief writing, pitching, strategy development, etc.

•Developed robust digital and social media strategies and influencer campaigns (paid, owned, and earned) •Nurtured strong working relationships with clients and content creators •Supervised social content development and the development of measurement reports, social listening reports, and competitive analyses, analyzing content, audience, and performance •Created new business proposals and presentations •Forged new brand partnerships and collaborations and presented content creation opportunities

•Client-facing lead on several accounts spanning Architecture + Design, Arts + Culture, Events / Trade Shows, Luxury Lifestyle, Technology, and Finance •Directed digital strategies that yielded significant results for clients and surpassed KPIs •Managed team of digital marketing practitioners, overseeing creation of monthly content calendars and analytics reports •Generated paid social ad campaigns to activate brand awareness, drive engagements, increase website traffic, and produce leads •Utilized analytical skills to identify important data points and drive business decisions that maximized lifetime value and minimized cost by improving targeting, refining attribution models, and optimizing •Led the execution of influencer events and activations (e.g., designed and operationalized influencer delegation trips at trade shows and design show houses) •Negotiated and executed contracts for influencer programs •Produced large-scale digital advertising campaigns with top-tier media •Produced and presented new business proposals •Solved complex challenges for clients •Implemented new systems to forge, nurture, and maintain client relationships

•Client-facing lead; oversaw a portfolio of clients, ensuring that each account was managed effectively and client goals were surpassed •Managed team of strategists and community managers, overseeing both retainer and project clients through development of editorial calendars and strategies (paid, owned, and earned) •Created strategies for Social/Digital and PR initiatives, editorial opportunities, and product activations •Led influencer relations, secured talent, negotiated terms, oversaw projects (including web series featuring Katie Couric) •Ran paid social advertising campaigns, social sweepstakes, and paid Twitter chats •Implemented programs to nurture media relationships on behalf of clients •Generated creative, thoughtful editorial and advertorial story angles best aligned with client goals

•Built social media calendars flush with daily content, scheduled posts, performed community management, and tracked analytics •Grew clients' social followings by the thousands, setting the benchmark for competitive companies •Evaluated metrics and created in-depth reports to demonstrate growth in engagement and followers •Created extensive media relations materials including press releases, fact sheets, case studies, bios, FAQs, pitches, marketing blasts, etc. •Monitored print and digital media outlets for client press clips, industry developments, and client opportunities •Scheduled social posts using digital platforms (Spredfast, Hootsuite, Sendible) •Used PR clip tracking programs, media contact databases, wire services (Trendkite, Meltwater, Cision, Emma, Business Wire)

•Implemented and maintained all social media marketing strategy •Coordinated social and print advertising •Wrote copy for social content, press releases, editorial submissions, award submissions, marketing materials, and e-newsletters  •Provided styling and art direction for product photography and all marketing materials

Freelance publicist for New York Fashion Week Spring/Summer 2015 •Client relations for Herve Leger, Jill Stuart, Jenny Packham, and Bibhu Mohapatra re: NY Fashion Week publicity: pre, during, and post-show •Crafted pitches and sent to the media •Maintained press contact lists and tracked press hits

•Content development/execution and community management for social media platforms: Facebook, Twitter, Instagram, FourSquare, Pinterest, Blogger •Created Facebook ads; assessed the efficacy of ads and optimized to generate a larger follower base •Ghostwriter for founder; wrote editorials and promotional ads featured in newspapers and magazines •Created company blog; wrote all articles, newsletters, and email blasts to consumers •Directed production shoots for marketing materials and social media content

•Responsible for original reporting, conducting interviews, writing articles, and editing photographs •Managed competing priorities while cultivating story ideas from a concept into an article **Received national recognition for an article I wrote for The Monitor--the article was picked up by the Catholic News Service (CNS) and appeared in every diocesan newspaper in the U.S.

A N.J.-based news blog with 900,000 unique monthly visitors •Conducted extensive research and analysis for online articles •Responsible for original reporting, developing aggregation posts, editing photographs, and writing headlines and photo captions that adhere to SEO principles •Routinely met tight deadlines and cultivated story ideas from a concept into a post for a major news blog