Ray White

Managed book of business of enterprise restaurant brands with total gross bookings of $296MM. Led discussions, negotiations, and business reviews with C-level executives to address marketing investments, location expansion, customer acquisition and retention, operational efficiencies, and revenue growth. Consistently hit and exceeded corporate goals of net acquisition and demand generation. Conducted regular business reviews, leveraging data to drive decisions and secure marketing investments and product adoption. •Achieved a growth in enterprise gross bookings, increasing from $227MM to $296MM YoY through marketing investments and integrating 184 new restaurants, including high-profile names like Dave’s Hot Chicken, Noodles & Company, and Jet’s Pizza. •Elevated restaurant partner gross bookings by 30% YoY, surpassing the team average by 13%. •Amplified restaurant partner marketing investments by 109% YoY and 167% QoQ. •Skyrocketed one brand's marketing investments by 1325%, rising from $200K to $2.8MM from Q1 to Q4 2024. •Maintained an exemplary delivery completion rate of 98.9%, outperforming the team average of 96.3%. 166.9% Q4 2024 Quota Attainment

Managed book of business of small and medium-sized businesses (SMB) in San Francisco market focusing on sustained growth, strategic marketing, and operational efficiency. Implemented franchise prospecting efforts to increase restaurant selection and marketing investments. Served as the team lead and mentored junior team members, fostering an environment of growth and continuous improvement. Collaborated with marketing teams to execute CRM campaigns that increased brand awareness and customer acquisition. • Enhanced gross bookings by 34% YoY through management of over 100 SMB brands, including Nick the Greek, Starbird Chicken, and The Melt. • Increased restaurant partner marketing investments by 144% YoY, demonstrating effective prospecting efforts and campaign management. • Boosted restaurant selection by 174% YoY through franchise prospecting and negotiations. • Served as account management team lead, achieving a 45% product adoption participation rate amongst team.

Managed high-impact mobile marketing campaigns, including SMS and mobile wallet programs, tailored for enterprise-level clients. Navigated daily operations involving strategic planning and execution of mobile marketing campaigns to enhance customer acquisition and engagement. Built and maintained strong relationships with key stakeholders at major brands, facilitating ongoing communication and project alignment. Utilized analytics tools to track campaign performance and identify areas for improvement. Provided expert advice and guidance on best practices in mobile marketing, ensuring clients maximize their marketing efforts. Acted as a liaison between technical teams and clients for the smooth implementation and troubleshooting of marketing solutions. •Spearheaded mobile marketing programs that exceeded $2.5MM in contracted value, significantly enhancing engagement for brands such as Chipotle, GlaxoSmithKline, and Sherwin-Williams. •Oversaw Chipotle's mobile marketing program, successfully managing over 3M subscribers. •Boosted upsell revenue by 23% YoY through strategic promotion and adoption of custom projects.

Led outbound sales initiatives, targeting potential clients for Vibes' suite of mobile marketing solutions. Conducted extensive market research to identify and qualify new leads, engaging them through personalized outreach strategies. Executed cold calling and email campaigns to introduce Vibes’ products and services, fostering interest and setting the stage for further negotiations. Maintained meticulous records of interactions and follow-ups in CRM systems to ensure accurate tracking and timely responses. Nurtured relationships with prospects throughout the sales cycle, from initial contact to closure. •Drove new business development through diligent cold prospecting, successfully launching SMS mobile marketing programs for Kirkland’s, Aldo, and Checker’s. •Sourced and secured contracts exceeding $1.6MM in total business with enterprise clients, significantly contributing to revenue growth and market expansion.

Sold Groupon’s digital marketing solutions to small business owners to increase brand awareness and maximize revenue growth. Managed full sales cycles from lead generation to closure to meet and exceed sales targets. Tailored pitches to highlight the benefits of Groupon’s platform to enhance online visibility and sales. Conducted market analysis to identify trends and opportunities for expanding digital marketing services. Facilitated the onboarding of new clients for a smooth transition of Groupon’s services. •Exceeded annual sales quota by 107%, successfully selling digital marketing campaigns to small business owners. •Pioneered the launch of Groupon To Go, expanding the online order platform to San Francisco and Seattle markets.

•Assisted prospects with solving digital marketing and technology challenges by identifying and tracking of new and strategic opportunities through aggressive prospecting efforts •Lead business development campaigns, sales calls, and assisted in proposal development and creation of client presentations •Achieved weekly and quarterly quotas of qualified meetings and opportunities •Collaborated with senior directors to establish region and industry specific outbound efforts