Ravi Karthik
Chief Marketing Officer @ ACT FIBERNET
About
I am a business leader with 19+ years across FMCG, e-commerce, and telecom/tech, focused on scaling businesses, driving profitability, and leading transformations that prepare organisations for the future. My experience spans brand building, category creation, and P&L leadership in competitive B2B and B2C environments. At ACT Fibernet, I drive the growth agenda that has tripled revenue and subscribers, expanded operations from 11 to 30+ cities, and sustained strong EBITDA margins. Over my tenure, I have led business P&L, stepped in as acting CFO, and spearheaded enterprise-wide transformation initiatives. I work closely with the board and investors to shape ACT's 5-year strategy and translate it into organisation-wide initiatives across go-to-market, pricing, digital platforms, and organisation design. I have also led the build-out of ACT’s digital ecosystem and a company-wide CX transformation, positioning ACT as India’s #1 broadband brand on NPS and CSAT. My foundation blends consumer insight , analytics, Go-to market and global expansion at Procter & Gamble, with hyper scaling of category growth at Flipkart, where I positioned the Small Appliances business among the top two nationally. My leadership philosophy is simple: take care of people, and the business will take care of itself. I believe that when you invest in people and foster trust and shared ownership, you build teams that can navigate whatever comes next.
India
Bengaluru
Telecommunications
P&L Management, C-Level Leadership, Growth Strategies, Strategic Marketing, B2C e-commerce, Global Teams, Analytics, Brand Strategy, Consumer Insight, Trade Marketing, Consumer Behavior, Growth , Cross-functional Collaborations, High Performance Teams, Customer Experience, AI strategy, AI in Marketing, AI in finance, Machine Learning, AI
Experience
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