Raphael Pavan
Creative Director @ Droga5 São Paulo
About
A business oriented creative leader with over 14 years of experience in advertising, entertainment and content production. Unique experiences at Rede Globo, Globoplay, Multishow, MTV and BuzzFeed shaped me into a multidimensional professional with a great deal of know-how in the entertainment business. Meanwhile, over a decade of creative work for global brands such as Netflix, Absolut, Corona, Rexona, Melissa, Sadia, and many others made me passionate about meaningful and provocative advertising. Throughout all this journey I’ve always standed for creativity as a tool to challenge outdated worldviews within our business and in our society. I believe that socially relevant stories do make a difference and I’m proud of the ones I had the chance to tell so far. Let’s start writing new ones?
Brazil
Rio de Janeiro
Marketing & Advertising
Liderança de equipe, Marketing de performance, Marketing de mídias sociais, Marketing de influenciadores, Inovação de produtos, Estratégia de marca, Desenvolvimento de conteúdo, Marca e identidade visual, Estratégia de conteúdo, Branding, Consultoria em marca estratégica, Advertising, Branded Entertainment, Branded Content, Creative Writing, Copywriting, Screenwriting, Creative Strategy, Criação de roteiros, Digital Media
Experience
Creative Director
Droga5 São Paulo
In charge of leading a talented team of creatives to craft Riachuelo's most important campaigns of the year.
Senior Copywriter
Globo
Rio de Janeiro, Brasil
Creative copywriter at Globoplay elaborating full campaigns for the streaming biggest releases such as Xuxa: o documentário, the Oscar ceremony, Big Brother, Todas as Flores and many others.
Head of Social
BuzzFeed
Leader in charge of developing branded creative projects as well as all social media content production for BuzzFeed Brasil.
Creative Director
Droga5 São Paulo
São Paulo e Região, Brasil
Creative Director responsible for leading earned media projects for Ambev, Telecine, Melissa, Electrolux and Pernod Ricard.
Branding Consultant
MESA
A key player in creative sprints designed to develop marketing solutions for Coca Cola, Del Valle, Globoplay, Telecine amongst others.
Content Developer
MTV Brasil
Developer and writer of the reality show Are You The One? for MTV in Latin America.
Associate Creative Director
LIVE The Agency
Leading a team of creatives to build digital projects for Sadia and Qualy.
Creative Strategist
FLAGCX
Developing creative solutions for clients such as Ambev, Pepsico and Nestlé.
Copywriter
New_Content
Creating branded content projects for clients such as Axe, Rexona, Kibon and others.
Screenwriter
Globo
Writer of the TV shows Lugar Incomum, Bastidores and Eliminação Big Brother at Multishow.
Education
New York Film Academy
Federal University of Rio de Janeiro
Raphael Pavan's Contact Information
Phone
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