Raoel G.

Building Kraken across the EU...

✪ Led cross-functional full-funnel marketing expansion across 7 newly regulated EEA jurisdictions in one year, aligning VASP/CASP licensing, M&A integrations, and compliant go-to-market execution ✪ Led regulated product & marketing expansion across MiCA & MiFID II regulatory regimes, aligning Marketing, Compliance, Legal, Product and Regulatory teams and timelines ➥ Hired as the first Regional Growth leader to build and scale Kraken’s presence across regulated EEA markets, while supporting the broader global regional growth strategy and operations across the org.

✪ Managed all client and public facing communication for the Netherlands & Belgium during one of the toughest few months Binance faced in Europe ✪ Re-launch of the Belgium market, after Binance got ordered to close down the market ✪ Refined the local lifecycle & campaign strategy across 5 markets, multiple formats have been rolled out on a global level after getting proof of concept ➥ While faced with challenges in the Benelux region, I took on responsibility for the Nordics team as well. Effectively localized and optimized the marketing strategy across all markets.

✪ Building the performance marketing team, strategy & ops from the ground-up ✪ Strategic & operational management of the implementation of the MarTech & AdTech stack (Apps Flyer, GA4, Smartly, InstaPage, Pixels, CAPI) ✪ Leading, implementing and supporting strategic projects (expansion, onboarding, reporting) ➥ Taking things from 0 to 1 and then from 1 to beyond.

Joined Otrium as the #14th employee and #3rd member of the Growth team. Held various roles and received multiple promotions, driving growth as the company achieved consistent triple- or even four-digit YoY growth rates. Global Paid Social Lead ✪ Led the most important GMV-driving channels, automated paid social with AdTech, and scaled multiple markets to 7/8-figure monthly GMVs while developing robust tracking infrastructure ➥ Scaled Paid Social budgets from mid 6-figures to mid 7-figures monthly (3.5x growth) by leveraging automation tools like Smartly, while consistently achieving CAC:LTV payback targets in 3 months. Performance Marketing Manager ✪ Oversaw strategy and operations for all paid channels and managed key partnerships with Google, Facebook, Snap, and more ➥ Led the implementation of the online media mix across 6 core markets. Growth Manager ✪ Optimized product development, pricing strategies, promotions, and creative development while building and managing a cross-functional team ➥ Streamlined growth processes via hiring, outsourcing, and automation. Growth Marketer ➥ Expanded Otrium into Germany and France by scaling operations in collaboration with the founders and CTO.

✪ Temporary assignment for a Go-to-Market plan for the E-sports industry (Formula E, F1, Forza, Assetto Corsa) ✪ Side projects & events for the corporate start-up (MyLaps Experience Lab), which migrated with the main business during the year because of costs constraints ➥ The board and executives decided to pull the plug on the E-sports project and dissolved the team. Worked full-time at MyLaps during my graduation year.

MÆYA Amsterdam is founded in 2016 by two friends with a passion for fashion and sustainability. It is an Amsterdam-based label born under the mindset of using innovative materials to create luxury goods. Today we are continually confronted with climate changes due to environmental pollutants. In the light of improving the environment, we were searching for a material that was both fashionable and conscious. See more at: https://maeya-amsterdam.com

Implementing a growth strategy / Resolving growth constraints / Forecasting and growth modeling

Acquisition / Retention + Engagement / Monetization / Growth models