Ranjith Kumar

1. Managing social media presence across LinkedIn, Facebook, Instagram, X and YouTube, creating engaging content to drive brand awareness and user engagement. 2. Onboarded 35,000+ users to the platform in 2 months through targeted digital campaigns using WhatsApp marketing, Email campaigns, YouTube ads, Instagram ads, Google ads and LinkedIn ads. 3. Generated thousands of qualified leads across all social media platforms using platform-specific strategies. 4. Building partnerships and onboarded institutions and 250+ HR/Recruiters from different companies. 5. Promoted from Digital Marketing Intern to Executive by the CEO for strong performance. 6. Working directly with the CEO/Founder on marketing strategy and reporting.

As a Marketing Research Intern at Kuku FM, I contributed to offline brand growth by conducting direct user engagement campaigns across various cities in Tamil Nadu. Key Responsibilities & Achievements: 1. Conducted in-person market research on brand awareness and consumer listening behavior at multiple locations including college fairs, book expos and public events. 2. Successfully engaged with students, faculty and general audiences, converting insights into actionable strategies. 3. Represented Kuku FM at one of South India’s largest book fairs, playing a key role in promoting the app to the general public and contributing to the event’s success by boosting brand visibility and achieving around 3,000 subscriptions. 4. Led ATL (Above The Line) and BTL (Below The Line) promotional activities to drive awareness and footfall at events. Gathered real-time feedback to support product and marketing strategy refinement. 5. Delivered tailored pitches and product presentations to expo participants, prospective customers and publication companies to showcase the Kuku FM platform.

Currently pursuing a Master’s in International Business at one of Europe’s prestigious institutions - EDC Paris Business School, France. ( Conférence des Grandes Ecoles ) This course equips me with a deep understanding of global business dynamics, strategic planning, cross-cultural management and modern marketing practices. The curriculum blends academic theory with real world application, emphasizing hands-on learning through projects, simulations and case studies. Key Courses - Business Development, Strategic Marketing, International Marketing, Data Analysis with Power BI, International Business Law, Cross cultural management & Entrepreneurship

My undergraduate studies provided a comprehensive foundation in core business disciplines, with a specialized focus on strategic communication within corporate environments. The curriculum integrated key areas such as marketing, finance, entrepreneurship and organizational behavior, equipping me with a multidisciplinary perspective essential for navigating complex business ecosystems. Key Courses : Marketing management, Business Communications, Entrepreneurship, Corporate Finance & Business Statistics

Relevant coursework: Marketing management, Business Communications, Entrepreneurship, Corporate Finance & Business Statistics