Randa Aduli

Manage the procedure, implementation, tracking and measurement of marketing campaigns: Google Ad Google Analytics Facebook and Instagram Twitter LinkedIn snapchat Search engine optimizations Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity. Work within a budget and report any overspend. Edit and proofread copy for promotional materials within marketing campaigns. Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels. Deliver regular reports of campaign results, including web analysis and evaluation of KPIs. Maintain regular measurement of the ROI of campaigns. Ensure accuracy of marketing materials and provide formal sign off if necessary. Collect and use data to inform new campaigns and the evaluation of existing campaigns. Administer the website(s). Keep abreast of current trends in marketing.

-Develop marketing strategies for projects, including company websites and social media -Work closely with the sales team on program development and implementation -Create and execute lead generation programs -Analyze data to determine campaign efficiency -Ensure creative marketing materials undergo regular review and adhere to brand guidelines

-Mapping out training plans and schedules, designing and developing training programs (outsourced or in-house) for corporate, HR training and more -Choosing appropriate training methods per case (virtual, simulated, mentoring, on the job training, professional development classes, etc) -Marketing available training opportunities to employees and providing necessary information

-Handle the processing of all orders with accuracy and timeliness -Inform clients of unforeseen delays or problems -Monitor the team’s progress, identify shortcomings and propose improvements -Assist in the preparation and organizing of promotional material or events