Rana Ibrahim

• Recommend, design and implement organizational effectiveness interventions tailored to attract, engaging, building capability and retaining top talent. • Develop and implement organizational development strategies to align with and support the company's strategic goals. • Identify organizational challenges, inefficiencies, and areas for improvement through assessments and data analysis. • Design and coordinating the delivery of development activity • Analyze processes and recommend changes to enhance productivity, morale, and overall organizational performance. • Design, develop and deliver leadership and management workshops, seminars and events, as identified by business need, and the people plan. • Provide coaching support and demonstrate a coaching ethos in developing individuals, and teams • Act as a culture change champion – influencing and driving culture change across the organization. • Working closely on Employee Engagement and internal communications to develop and create compelling and relatable content to engage employees and embed key messages using a range of employee engagement approaches to build organization's Culture understanding. • Network effectively across organizational structure, building relationships across the organization to enable the service to deliver solution- focused, value-added solutions. • Show experience of supporting people through change, using different methodologies, to enable our people to effectively manage change and ambiguity within their day-to-day roles. • Engage in continuous personal and professional development in line with the demands of the role, including undertaking relevant training and development activities to develop themselves and support the development of others. • Ensure and promote the personal health, safety and wellbeing of staff.

• Develop and manage a long-term sustainability strategy & plan for both KSA &Egy Teams including 250 employees with an Annual Budget of SAR 180K • Creates and implements corporate sustainability policies and procedures to grow sustainable initiatives and standard practices. • Fosters a culture of sustainability through several highlighting annual initiatives through internal and external communications as periodic surveys and feedback. • Partners with the management and employees globally to assess and identify areas of opportunity within daily operations. • Designing and delivering community engagement programs, including establishing strong program partnerships to drive participation. • Engage with internal and external partners to reach the company’s overall targets.

Designed and launched group-wide culture transformation roadmap aligning talent strategy with business goals across 3 sectors / 2 countries. Developed and facilitated leadership & management programs impacting 250+ employees, boosting engagement survey scores by 18% YoY. Drove process improvement initiatives that increased organizational productivity by 12% through targeted OD interventions. Spearheaded quarterly culture & leadership workshops, embedding coaching ethos and continuous development mindset. Led employer branding strategy, achieving +25% LinkedIn follower growth and Glassdoor rating within a year.

Developed and executed People Sustainability Strategy for 250 employees, managing an annual budget of SAR 185K. Established corporate sustainability framework driving 25% increase in employee participation in community initiatives. Built internal communication campaigns that improved cross-department collaboration by 30%. Partnered with senior management to embed ESG culture and corporate social responsibility practices group-wide.

Develop Strategic planning for employees' engagement, Internal Communications, and crisis communication across BUs in Egypt for +3000 employees, managing Annual Budget of EGP 4M Establish the organization’s culture and vision through employee engagement efforts such as surveys, focus groups, and workshops across Egypt BUs Provide strategic training to employees in areas that will help them perform better at work, such as culture change, and organisational values across egypt BUs Monitor employee turnover rates to determine if there is a need for improvement in hiring practices or employee retention tactics across egypt BUs Monitor exit interviews with employees who leave the company to identify reasons why they’re leaving so that the organization can take action to retain employees across egypt BUs Assess company culture, identifying problems in areas such as leadership, teamwork, communication, and recognition, and developing strategies to address these issues Review employee performance data to identify areas that need improvement across egypt BUs Conduct training sessions on topics such as workplace safety or diversity awareness to promote a positive work environment across egypt BUs

• Implement strategic communication plan for the company • Ensure communication strategy is consistent & reflect the organization strategic vision • Monitor employee relations in terms of engagement and behavior to build a strong relationship. • Facilitate group discussions & focus groups when needed. • Setting regular meetings to review progress and collect creative ideas to improve what is in need. • Handle the creation and implementation of multiple forms of communication activities and programs within the organization. • Ensure workers are engaged in company initiatives. • Oversees all the company's employment branding strategies. • Works closely with HR, Marketing, and other departments to manage and continuously improve the company’s career website and social media presence to ensure that it is a creative and effective tool for attracting suitable candidates. • Create and enhance organizational culture and communication tools and activities internally to improve the workplace • Assess the gap between the current culture and the desired culture. • Develop and implement change management strategies and plans that maximize employee adoption and usage of required changes. • Apply a structured methodology and lead change management activities

• Direct supervision of the Content Editor, Senior Content Editor, Content Marketer, and Senior Content Marketer. • Development and optimization of the content department plans and structure • Create and implement on content enhancement plan • Lead and inspire the development of first-class content by the content department personnel along with other production means inclusive of videos, infographics, blogs, and data visualization in order to ensure optimal delivery of content to target audiences across multiple channels. • Mentor to key content department personnel, ensuring a steady, gradual improvement in their professional skills and gearing them up for the occupation of his position in future. • Design and implement measurement systems that actively measure, manage, optimize and communicate the performance of the content put out by the business against the business’s operational objectives and strategies. • Consultancy for the Marketing Department offering strategic counsel in their content planning, development, as well as overall strategies for key events and projects inclusive of major business conferences, and other key initiatives. As well as, advisory board meetings along with the content team.

Directed communication & engagement strategy for 3,500+ employees across Egypt and KSA with a budget of EGP 4M. Drove Annual Engagement Survey across both countries, achieving 70% participation rate and defining key cultural gaps. Launched internal campaigns (“People of Andalusia”, “Code of Ethics”, “Shokran – Nursing Day 2023”) increasing internal visibility by 40%. Led CSR collaborations with Bahya Hospital and Egyptian Food Bank, enhancing corporate reputation metrics.

Assist companies in creating and implementing the best possible strategies to reach their target audience. Advise on everything from communicating with the customers to articulating what message they should hear based on their needs or wants.

Maintain and develop internal operational processes. Supervise the day-to-day operation of the Digital & Social Media team. Set deadlines, distribute tasks and make sure operations are running smoothly. Make sure all deadlines are met and delivered on time. Develop relationships with internal and external stakeholders to manage the deliverable of projects and tasks. Liaise with internal departments, including Accounts, Art, Production and Content teams to manage day-to-day operations, and engaging departmental colleagues when necessary. Ensure that the resources and documentations are being stored and recorded into the internal system. Make sure that all briefs that delivered from the Accounts team are clear and as per requirements. Daily reporting operations updates to the upper management. Raise flags when necessarily. Supervising the Art and Creative team in the line with the Creative Director and the GM. Act as a member in the ad-hock team when necessary.

• Develop strategies and tactics to deploy successful marketing campaigns and own their implementation from ideation to execution • Produce valuable and engaging content for the website that attracts and converts our target groups • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely • Oversee and approve marketing material, from website banners to hard copy brochures and case studies • Lead generation of prospect clients, and setting the follow-up plans to attract the prospect clients till admitting their kids at school • Setting an annual plan and organize both internal and external events as exhibitions and fairs. • Liaising with clients and suppliers and suppliers, handling logistics managing budgets and invoicing managing risk, and presenting post-event reports.

• Strategy and collaboration • Study and analyze the current status of the site in terms of communication practices • Develop and implement external and internal communications strategies • Take full responsibility of Social Media content management and creation • Responsible for the planning and coordination of departmental and/or site events and attend were required to provide support and ensure they are meeting the objectives set. • Act as the go-to person for Branding, ensure that requirements described in the global guidance (Brand Book) are met in all areas (external-internal communications, site design • Support the Site Director in maintaining a relationship with Government Agency • Act as the editor in chief for the monthly site newsletter

• Writing and archiving news about the events taking place at and related to the GUC in both Arabic and English to be sent to media channels and for website content • Working as GUC’s representatives and key person in accompanying the media delegations to German universities, partners, and Governmental institutions. • Responsible for the media coverage and coordination with different media channels (journalism, TV and Radio channels) • Responsible for the GUC advertising plan setting and execution • Content creating and moderating social media channels of GUC, monitoring social media tools, trends and applications, and applying the findings appropriately to increasingly use in expanding the plans of the use of social media. • Archiving news about education and other universities

• Archiving news about the events taking place at and related to the GUC in both Arabic and English • Archiving news about education and other universities • Responsible for the media coverage and coordination with different media channels (journalism, TV and Radio channels) • Responsible for the GUC advertising plan execution

News editor at Sout Algam'aa students' newspaper

DW- GUC MBA in media management

The Post Graduate Diploma in Human Resources Management is designed for people wanting to focus on the human resource area order to participate effectively in an HR function within an organization. The program is designed to provide you with the skills and knowledge to analyze the strategic human resource environment of your organization assess and appropriate human resource options for your organization, develop an understanding of how HR will contribute to the workplace health of your organization, and to implement strategic human resource changes in your organization. HR Fields Covered: - Human Resources Management - Organization Behavior and Development - Labor Economics and Legislation -Performance Management -Strategic Reward Systems -Web-based Human Resources System