Rajeshwar Dabhade
Customer Loyalty Manager @ Lodha
About
Marketing Manager with 9+ years of experience across brand-led marketing, growth strategy, Marketing Strategy, CRM-driven engagement, and customer journey optimization in the Real Estate and Education sectors.I have worked extensively on go-to-market execution, integrated marketing initiatives (ATL, BTL & Digital), funnel and lifecycle marketing, brand communication, and CRM-led retention programs, partnering closely with cross-functional teams including customer experience, finance, operations, and partners.My experience includes driving measurable business growth, strengthening brand visibility and trust, and improving acquisition, engagement, and retention outcomes through data-informed marketing decisions and structured communication strategies.I bring a strong balance of strategic thinking and hands-on execution, with exposure to high-consideration customer journeys, B2B partnerships, and experience-led marketing initiatives.Currently exploring Marketing Manager / Marketing & Brand Manager roles across B2B, SaaS, EdTech, and high-consideration industries, where brand building and growth performance go hand in hand.
India
Mumbai Metropolitan Region
Real Estate
Marketing Aalytics, French, History, Economics, Customer Satisfaction, Customer Insight, Interpersonal Skills, Microsoft Excel, Figma (Software), Customer Journey Mapping, User Stories, Prduct life cycle , Java, Scrum, Agile Methodologies, Python (Programming Language), SQL, Jira, Customer Experience, Strategy
Experience

Customer Loyalty Manager
Palava
• Led loyalty and retention marketing initiatives in collaboration with Customer Experience, CRM, and Finance teams, contributing to a ₹100 Cr quarterly business milestone and improved customer retention. • Analyzed customer journeys and engagement data to identify friction points, driving experience and communication optimizations that reduced escalations by ~15–20%. • Leveraged Salesforce CRM for segmentation and targeted communication campaigns, improving engagement across customer cohorts. • Planned and executed experience-led marketing events and loyalty programs, strengthening brand engagement and long-term customer relationships.

Marketing Manager
Sarthak Studies
Mumbai, Maharashtra, India
Collaborated with local schools and coaching institutes to streamline student onboarding for 11th and 12th grade programs, improving enrollment journeys and simplifying the decision process for students and parents. Built and managed partnerships with 15+ educational institutes, designing engagement models, communication flows, and incentive structures that improved partner satisfaction and drove consistent student intake. Identified user needs and market opportunities by analyzing student behavior patterns, institute requirements, and feedback insights—contributing to significant institutional growth. Designed digital communication materials, program brochures, and structured information flows using Canva and PowerPoint to improve user clarity, positioning, and engagement. Improved stakeholder experience by maintaining strong communication loops, resolving partner issues, and ensuring smooth coordination across academic, operational, and partner-facing teams. Planned and executed awareness and engagement initiatives that strengthened brand visibility and supported acquisition across key student segments. Mentored junior team members to improve communication quality, user onboarding processes, and partner engagement workflows. Supported internal planning through data gathering, forecasting inputs, and weekly performance reviews to improve decision-making and operational efficiency. Built a partner evaluation framework, assessed potential collaborators, and established long-term engagement processes that improved consistency in student intake. Created structured proposals and requirement documents for institutions by gathering expectations, academic needs, and operational constraints—ensuring alignment with partner goals and student outcomes.

Assistant Marketing Manager
StudyBuzz Pvt ltd
Mumbai Area, India
Led lead generation efforts by identifying potential student prospects, utilizing various marketing channels, and conducting targeted outreach campaigns to increase enrollment. Managed administration tasks, including coordinating daily operations, maintaining student records, and ensuring smooth execution of academic schedules and exams. Spearheaded marketing and promotional activities to raise awareness of Studybuzz’s programs, designing digital and print marketing materials, and organizing promotional events to attract new students. Directed curriculum and portion planning, collaborating with subject matter experts to ensure academic content aligned with student needs and competitive exam requirements. Engaged in cold calling and follow-ups with potential students and parents, providing detailed information about courses, resolving queries, and converting leads into enrollments. Offered counseling to students and parents, providing guidance on academic paths, career planning, and selecting the right programs for their future goals.

Subject Matter Expert
Thane
Taught Science (Foundation) for Grades 8–10 and Physics for Grades 11–12 (Science stream) aligned with Maharashtra State Board curriculum. • Simplified complex Physics concepts such as Mechanics, Electricity, Magnetism, Optics, and Modern Physics using real-life examples and problem-solving techniques. • Designed structured lesson plans, practice tests, and exam-oriented study materials to improve conceptual clarity and board exam performance. • Conducted doubt-solving sessions, revision batches, and crash courses to strengthen student understanding before examinations. • Monitored student progress through regular assessments and performance analysis, helping students improve academic scores. • Guided students on study strategies, time management, and science career pathways. • Delivered demo lectures and academic presentations to support student enrollment and institute promotion.

Educator
GURUKUL EDUCATION PVT LTD
MUMBAI
Delivered engaging lessons in subjects like Science, Mathematics, and Physics, focusing on improving student comprehension and ensuring academic success. Played a key role in curriculum development, creating tailored lesson plans and educational materials that aligned with board exam requirements and student needs. Facilitated classroom discussions that encouraged critical thinking and active participation, fostering a collaborative learning environment. Provided personalized support to students by adapting teaching methods to meet diverse learning styles, ensuring each student could grasp complex concepts effectively. Contributed to the creation of educational assessments that evaluated student progress and pinpointed areas for improvement. Actively participated in school events and collaborated with colleagues to ensure a cohesive and supportive educational environment. Worked as a freelance teacher specializing in Science, Mathematics, and Physics, offering one-on-one tutoring sessions to help students excel in their academics.
Education

Marketing/Marketing Management, Educational marketing
MBA Project Description: Project Title: Marketing Strategies and Service Launches in Private Educational Institutes Project Description: Conducted an in-depth study on marketing strategies and service launches within private educational institutions, focusing on Sarthak Studies, a medium-sized coaching institute. The project involved analyzing market trends, developing strategic marketing plans, and proposing service launch initiatives to enhance the institute's competitive edge. This experience refined my skills in market research, strategic planning, and campaign execution, directly contributing to my expertise in educational marketing.

Electrical and Electronics Engineering
Project Title: Digital Power Supply of 0-260V Using Keypad with Auto Voltage Stabilizer Project Description: Developed a digital power supply system with a 0-260V output range, featuring a user-friendly keypad for precise voltage selection and an automatic voltage stabilizer for consistent output. The system was designed to maintain stable voltage under varying loads, ensuring reliability and safety. This project honed my skills in circuit design, embedded systems, and problem-solving, with applications in both industrial and laboratory settings.

Education management
B.Ed Project Description: Project Title: Gender Analysis of Textbooks and Strategies to Address Low Achievement in Science Project Description: Conducted research on gender biases in educational textbooks and explored strategies to address low achievement in science among students. This project involved analyzing textbook content for gender representation, studying factors influencing science performance, and proposing actionable strategies to improve student outcomes. The research provided insights into curriculum development and educational equity, enhancing my skills in educational analysis and curriculum design.

Education Management
Project Title: Abilities in Tenth-Grade Science Students: A Study Using Experiments Project Description: Conducted a study to evaluate the abilities of tenth-grade science students through experimental methods. The research focused on identifying key factors that influence student performance in science and developing practical strategies to enhance learning outcomes. This project involved designing and implementing experiments, analyzing data, and providing recommendations for improving educational practices in science education.
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