Rafaela Pereira

Amazon

Creation and execution of online and offline media plans. Media planning and negotiation, including radio, digital out-of-home, and billboards. Weekly health checks of performance accounts. Monthly reports with KPI analysis and insights. Tag implementation and monitoring of conversion metrics. SEO research for campaign optimization. Continuous optimization focused on cost per result and conversion.

Management and optimization of paid traffic campaigns (Meta Ads, Google Ads, TikTok, and Pinterest). Strategic planning of the full funnel: awareness, consideration, and conversion. Daily KPI monitoring and adjustments to maximize ROI. Execution of A/B tests to identify the most effective strategies and creatives. Integration with CRM, Pixel, and Conversion API for accurate performance analysis. Identification of optimization opportunities and adaptation of campaigns to the target audience.

Paid Traffic Management; Immediate bridge between the brand and the audience on Meta platforms, ensuring that ad investments deliver real financial returns to advertisers; Creation of advertising content, collaborating with designers and copywriters to develop high-performance creatives; Development of marketing strategies, including full sales funnel planning (attraction, consideration, and conversion); Creation of advertising campaigns, setting up ads through Meta Ads Manager, selecting the right campaign objective (traffic, brand awareness, conversions) and target audience (interests, location, age range, etc.) aligned with business goals; Campaign optimization through ad placement and selection of the most effective creatives; Performance optimization and analysis by monitoring key metrics (CPM, CPC, CPA, ROAS, etc.), adjusting campaigns to improve performance, and conducting A/B tests with creatives, targeting, and budgets; Management of Pixel, API, and events to enhance tracking accuracy and generate data volume to feed the platform’s Artificial Intelligence, aiming to maximize results.

Planejamento de Campanhas: Estratégias para aumentar vendas e alcance em meios digitais e físicos. Gestão de Redes Sociais: Criação e gerenciamento de conteúdos para Instagram e Facebook. Materiais Gráficos: Design de mídia impressa, como flyers, folders e catálogos, utilizando Adobe e CorelDRAW. Identidade Visual: Desenvolvimento de logotipos e branding alinhados à marca. Análise de Métricas: Monitoramento de KPIs e otimização de campanhas. Atendimento ao Cliente: Comunicação eficaz para aumentar satisfação e fidelização.

Curso destinado à desenvolver projetos gráficos e maquetes eletrônicas, compor imagens, gerar conteúdo audiovisual, animar elementos 3D e fazer desenho técnico 2D, utilizando ferramentas de modelagem tridimensional, ilustração, animação e edição de vídeo.