Rafael Akimoto

I lead the Data and Artificial Intelligence strategy at Grupo NC – EMS, with the mission of transforming how we use technology to drive decision-making, innovation, and performance across the entire organization — from commercial teams and R&D to manufacturing plants. I’m responsible for the entire Data & AI structure within the group — from data platform architecture and governance to the execution of strategic initiatives powered by applied AI. We're building a solid and scalable data journey that connects information to business outcomes, with a clear focus on real impact — whether by optimizing processes, accelerating insights, or enabling intelligent automation. Beyond delivering technical solutions, my role is to foster a culture where data is used strategically and consciously to create value every day. I believe in technology with purpose, in empowered teams, and in evidence-based decisions. The goal is clear: to make data a strategic asset that accelerates EMS’s transformation as a leader in the pharmaceutical sector.

With the mission to democratize access to data and information through a scalable, robust and governed platform, I created and lead the global teams of: Data Platform, Data Engineering, Data Governance and Data Visualization (BI). Implemented the data governance program to increase data quality and ensure company’s compliance with Operations Zone GDPR/LGPD. Implemented Data Lakehouse concept on a modern and open data stack, to support the entire company on data driven decision processes.

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 Senior team Leadership;  Budget management;  Responsible for negotiating deadlines and business priorities;  Recognize business area’s needs to support them on their operational, tactical, and strategic decisions, based on DW, external data, and/or studies;  Great involvement with related business areas such as marketing, demand planning, business planning, customer service, finance, compliance, etc.  Presentations of results and indicators for the company board;  BI / Analytics platforms monitoring and maintenance;  Predictive Analysis;

 Team Leadership;  Developed and measured marketing & customer relation campaigns;  Supported DW team to structure the new Data Warehouse, rising main company KPI’s;  Presentations of results and indicators for the company board;  Monitored and prepared reports to understand customers’ portfolio profiles;  Budget management;  DBM platforms monitoring and maintenance;

Responsible for developing and deploying the acquisition project at UOL;  Developed and measured marketing & customer relation campaigns;  Prepared presentations of campaign results for customers;  Monitored and prepared reports to understand customers’ portfolio profiles;  Worked on the application of statistical model;  DBM, platforms monitoring and maintenance

Responsável pela monitoria dos processos de ETL, bem como geração de campanhas de CRM e estudos de Carteira de Clientes.