Radu Theodorescu

● Lead commercial operations and business development for Solar PV and Energy Storage Systems (ESS) across B2B, B2C, and EPC channels, including residential and SME projects. ● Define and execute country-level go-to-market (GTM) and sales strategies aligned with P&L, revenue growth, and market expansion objectives. ● Manage multi-channel sales models, including distributors, installers, retailers, and direct EPC projects. ● Develop and manage strategic partnerships with OEM manufacturers and authorized distributors of inverters, batteries, and PV modules. ● Negotiate distribution agreements, pricing frameworks, rebate schemes, and annual volume targets with international suppliers. ● Build and scale national partner networks (EPCs, installers, resellers) and define channel policies. ● Implement KPI-driven sales management, pipeline tracking, and CRM processes (HubSpot). ● Lead cross-functional teams across Sales, Marketing, Procurement, and Service, aligning incentives with performance and EBITDA targets. ● Act as primary commercial interface with key accounts, strategic partners, retailers, and industry stakeholders. Notable Achievements ● Established strategic partnerships with tier-one manufacturers in the photovoltaic and energy storage sector, including Huawei, EcoFlow, Deye, Dyness, Felicity, Foxx, Ultracell, and Victron, as well as PV panel producers such as Ulica, Jinko Solar, JA Solar, Longi, Trina Solar, and Canadian Solar. ● Increased total sales revenue by 30% YoY (2025 vs 2024). ● Enabled 30% higher procurement volumes through improved inventory turnover and stock rotation. ● Implemented a unified reporting and KPI-driven workflow across Sales, Marketing, Procurement, and Service teams. ● Redefined salary and commission schemes based on performance objectives. ● Secured exclusive and priority distribution agreements with key suppliers, including a major retail partnership with Dedeman Romania for EcoFlow, Ultracell, and Deye.

● Led a team of 13 members while directly reporting to business owners, achieving notable success in talent identification, selection, and development, resulting in the formation of a high-performing team; ● Pioneered the adoption of the Entrepreneurial Operating System (EOS) strategy and tools, significantly enhancing operational efficiency and contributing to the organization's overall success; ● Built a robust reputation for credibility both within the organization and with the Board of Directors, playing a pivotal role in effective problem-solving and decision-making processes; ● Assembled and executed the annual budget, demonstrating a keen strategic acumen and financial proficiency; ● Innovatively launched the primary brand, IgnatGames, on alternative channels such as Etsy and Walmart, expanding market reach and driving revenue growth. Notable Achievements: ● Implemented comprehensive Market Analysis procedures, including rigorous market research and competition studies, providing valuable insights for informed decision-making; ● Successfully introduced and established a new skincare products brand, Sauve.ro, from inception to market launch, demonstrating entrepreneurial initiative and market penetration skills; ● Executed the Kaizen Process, resulting in continuous improvement and efficiency gains across operational workflows.

● Revitalized organizational effectiveness, drove business expansion, and significantly increased profits by identifying and transforming key business models; ● Innovatively formulated and executed new strategies, aligning company objectives with individual goals, resulting in substantial achievements; ● Engaged with potential stakeholders and directed product management teams to propel goods/services through comprehensive research and development activities; ● Provided strategic consultancy for startups of medium/large scale companies, including Juridice.ro, Casta, (part of Neogen Group) Jobful, Milluu, Setrio Software, Corint Publishing House (Executive Director). Implemented online strategies and business models, contributing to their successful establishment and growth; ● Established and implemented Management by Objective Systems, surpassing business goals and ensuring a proactive approach to achieving sustainable success. Notable Achievements: ● Orchestrated a remarkable annual revenue increase of over 20% at Corint Publishing House (2021 vs. 2020); ● Successfully negotiated and closed contracts with industry giants, Delhaize Group Romania (retail - 400 stores) and Tabac Xpress (retail - 155 stores), during the collaboration with Corint Publishing House; ● Drastically reduced the uninstall rate for the Milluu mobile application from 76% to 50%, simultaneously boosting new listings by an impressive 60%.

● Directed the Real Estate Agencies Business Unit, overseeing a team of 5 Key Account Managers (KAMs) and 4 Account Managers (AMs), reporting directly to the CEO and achieving an outstanding six-fold increase in revenue from 2011 to 2018; ● Supervised a dynamic team of nine employees, reporting to the general manager and stakeholders, ensuring seamless workflow progression; ● Played a pivotal role in planning and executing sales strategies by coordinating with both sales and tele-sales teams, fostering an environment of strategic collaboration; ● Drove significant improvements in products and services through meticulously organized events and interviews with the product management team, working in close collaboration with the marketing department to enhance overall offerings; ● Demonstrated adept crisis management skills in overseeing critical situations that arose in client relationships. Notable Achievements: ● Achieved remarkable year-over-year revenue growth from 2011 to 2018, boasting increases of 21%, 36%, 24%, 44%, 39%, 45%, and 35%; ● Spearheaded the Telesales Team in maximizing market share for the Freemium market, elevating it from 15% to an impressive 63%; ● Slashed the churn rate from 5% (2012) to a commendable 2% in 2018 through strategic planning and effective coordination; ● Amplified Net Promoter Score (NPS) for the B2B sales team from 41 to an impressive 69; ● Achieved a remarkable 200% increase in average revenue per customer, based on subscription; ● Successfully closed contracts and navigated the conclusion process with key partners, including Telekom Romania, TAROM, and Tiriac Holding.

● Directed the national sales network, reporting directly to the business owner, and orchestrated a high-performing team comprising 3 Regional Sales Managers (RSM), 7 Area Sales Managers (ASM), 60 Sales Representatives, and 50 Telesales professionals, contributing to an impressive annual revenue of €200 million; ● Formulated and implemented impactful sales compensation policies and procedures to drive performance excellence; ● Assumed responsibility for the comprehensive oversight of Profit and Loss (P&L), devising and presenting business plans aimed at significantly enhancing company profitability; ● Collaborated closely with the marketing director to organize and execute commercial campaigns, strategically aligning marketing efforts with sales objectives; ● Successfully executed the deployment of the SAP CRM system, overseeing the implementation through a consultancy project in collaboration with PricewaterhouseCoopers Romania, resulting in streamlined processes and enhanced operational efficiency. Notable Achievements: ● Achieved a substantial improvement in sales forecast accuracy, elevating it from 52% to an impressive 74%; ● Maximized sales of expirable Stock Keeping Units (SKU’s) from 250,000 RON to an outstanding 700,000 RON; ● Led the team to consistently deliver results above forecasted expectations, showcasing a commitment to surpassing targets and driving performance excellence.

● Directed a team of 8 Area Sales Managers and over 32 Sales Representatives as a key contributor to the Sales and Distribution Network, reporting to the Director; ● Employed strategic planning and collaboration to achieve exceptional results; ● Engaged with eight dealers in the Western region, playing a pivotal role in the effective implementation of promotional campaigns by supporting and guiding strategic partners in sales capacity development. ● Identified and addressed training needs for staff, providing impactful sales coaching to enhance the performance of all sales forces within the allocated retailers' territory; ● Ensured the alignment of annual, monthly, and weekly sales objectives across all regions to meet and exceed company targets. Notable Achievements: ● Elevated customer satisfaction in the West Region from 72% to an impressive 80%, underscoring a commitment to delivering exceptional service; ● Improved the quality of the sales pipeline conversion rate and Net Promoter Score (NPS), while maximizing the market share in the Cluj region from 2.2% to a notable 2.9%; ● Successfully executed the Toyota New Retail Concept in Oradea and Targu Mures, leading to the opening of new dealerships and enhancing the brand presence in strategic locations.

● Effectively managed a diverse portfolio of over 500 clients, orchestrating a total value of up to $200,000 per month; ● Demonstrated exceptional results by securing the first position among 42 individuals in a rigorous 6-month contest that evaluated sales performance (voice and data), retention rate, upsell rate, unusage SIM rate, and customer satisfaction. Notable Achievements: ● Secured the top spot in a competitive 6-month contest, outperforming 42 peers across key metrics including sales, retention, upsell, and customer satisfaction.

● Contributed significantly as a key member of the 3G launching team, actively participating in the 3G launching campaign at CERF 2005, and serving on the Troubleshooting Team, specializing in addressing complex issues and testing mobile equipment for both voice and data. Notable Achievements: ● Attained the second position among 80 participants in a 3-month upsell contest focusing on data services; ● Played a pivotal role in the successful 3G launching campaign, contributing to the testing team, PR events, and CERF 2005 activities.

● Distinguished performance as a Customer Service Representative, exceeding departmental averages in both Customer Satisfaction Survey (22% better) and First Call Resolution (18% better). Notable Achievements: ● Outperformed department averages by 22% in Customer Satisfaction Survey; ● Demonstrated an 18% improvement over department averages in First Call Resolution.