Punit Badal

Implemented Sales and Marketing Automation from scratch o Sales Automation: Lead distribution based on multiple criteria, marketing triggers based on sales activities o Marketing Automation: Marketing Triggers at each touch points based on user activity, lead scoring, lead nurturing which resulted in 60% improvement in first touch time, multi-fold increase in sales from cold leads  Received top performer award within 2 months of joining for successful implementation of Automation from scratch  Handling end-to-end Online events (webinars) to improve brand awareness and expedite customer’s decision making, managing third party vendor to improve footfall in Offline events with follow-ups via call confirmation, IVRS, SMS, email  Responsible for Lead generation via Affiliates & Publishers, handling 15+ Affiliates resulting in 50+% reduction in CAC  Managing marketing agency for SEO, liaising with internal teams for SEO implementation to improve page ranking  Managing (Google SEM) Display, search and re-marketing campaigns with targeted messaging based on visitors frequency, recency and time spent. Managing web-push notification and site sticky bars / pop-ups basis user activity

Responsible for lead generation via o New channel development by shortlisting, on-boarding & training new vendors with daily audits and feedbacks o Managing e-mail marketing channel by leading a team of 19 campaign managers and 2 Database vendors o Managing pseudo websites & revenue generation via deal websites (Groupon, LivingSocial etc)  Strategies have resulted in achieving 2X lead inflow while reducing the business unit cost by 68.75%  Won The Optimus PRIME award given out to the best of the best for their stellar performances during the year & was rated 5/5 for out of the box thinking and process improvements

Heading Sales and Distribution of Reliance Dairy foods Ltd, Jaipur city. Responsible for Business Development in Jaipur City

• “Project nano” : A rural expansion project into hitherto untapped market • Formalized a cost effective beat plan by mapping all the villages of Bhadrak district (Orissa) • Covered 228 retail outlets in 43 untapped rural markets with an average population of 7500 • Made total sales of INR 142,671 with an average daily sale of INR 4,900 Recommended additional echelon of 5 distributors to set up an effective distribution network

• Recommended strategy to improve LMB (Lenovo Multi Brand) % in RTM using Primary research • Proposed new strategy based on cost, coverage & brand visibility, to increase awareness of AIO products • Proposed Target segments for AIO as TV using primary research • Developed mechanism to track customer preferences and competitor promotional strategy

Worked with Ericsson India Pvt Ltd for Bharti (Airtel) project, karnataka as a network consultant. I have worked in O&M, Projects, Switch and Design and planning departments during my tenure at Ericsson.

Majors in Marketing & Operations