Pulkit Soni

Worked with the Product team to enhance the UX of MAPPLS app - Identified 250+ bugs & collaborated with developers to enhance UX, driving a 5% increase in user onboarding - Designed the PRD of Dynamic Advisory layer to display real-time alerts like floods & stampedes on MAPPLS - Built the MAPPLS for Business platform (PRD to UI) & analyzed 6 Lakhs+ users data, boosting retention by 10%

- Curated 5 problem statements with unicorns & high-growth firms like Zomato, DeHaat, CropIn, Statiq, & Chainrisk as a part of our Startup Module - Onboarded Partners from Bain & Co. and BCG for Leadership Summit 2.0 and ran inter-chapter events with IIMs & IITs - Released a Placement Guide and led sessions on First Principles Thinking, Resumes, & Off-campus roles

Assisted the CEO in developing Ostronaut, a B2B Duolingo for mid-career professionals - Identified and resolved 33 critical app bugs via testing & user feedback, enhancing overall platform performance - Revamped the UI with multilingual subtitles & enhanced visuals, leading to a 15% increase in product adoption - Designed a Gmail lead-gen funnel for the European market using CRM platforms like Brevo and Apollo

United with the COO to drive sales & conducted in-depth Gen-AI case studies | Received a LOR from COO - Developed a LinkedIn & Gmail outreach funnel for US market, closing 2 deals, including a Fortune 500 company - Designed a Gmail-based lead gen funnel, achieving 50% open, 4% reply, and 0.5% conversion rates - Created GenAI strategy docs for Amazon, Uber, Airbnb & Netflix, analyzing AI-driven growth & cost optimization

Led a 5-member team under the CEO to design GTMs across defined industry | Received a LOR from the Founder - Composed a GTM strategy for the Spices and Chutneys market, targeting 4.9 million Indians in the US - Created a roadmap for launching Rs. 10 Mayo packets along with a 15% increase in warehouse productivity - Oversaw market research to identify competitors in Mayo, Chutneys, Spices, and Instant Noodles

Over the past two months, I've collaborated closely with the CEO to strategically elevate Rejoy Health's online presence. My contributions include establishing a robust presence on platforms such as Instagram, Facebook, Twitter, LinkedIn, and more. Additionally, I played a key role in implementing effective online marketing strategies. Notably, I took charge of redesigning Rejoy Health's logo, contributing to a refreshed brand image.

Team: IIT BHU, INDIA Network: Circular Economy Position: Junior Member The Future Leaders Program, developed by Do Well Do Good, is a curriculum for University Students where they undergo intensive training, assignments, project based learning, and research to develop and enhance their do well do good leadership and application skills.