Priyanka Shinde

• Manage the setup, trafficking, and optimization of video and display advertising campaigns across Connected TV (CTV), web, and mobile platforms using Google Ad Manager. • Implement and test VAST tags, ensuring correct video ad delivery and tracking across streaming environments. • Monitor and validate VAST tracking events including impressions, start, quartiles (25%, 50%, 75%), and completion to ensure accurate campaign reporting. • Track campaign delivery and troubleshoot under-delivery or technical errors using ProOps. • Support campaign invoicing and financial reconciliation using Advendio. • Perform creative QA and tag validation before campaign launch to ensure proper playback across devices. • Generate campaign performance reports and collaborate with sales, account management, and technical teams to ensure successful campaign delivery.

• Improved SEM campaigns with SEMRUSH, achieving a 20% increase in CTR. • Ran LinkedIn awareness campaigns, increasing brochure downloads by 20%. • Boosted free demo trial sign-ups by 25% using Google Display & YouTube Ads.

• Optimized Google Ad Manager campaigns by regularly excluding underperforming line items. • Utilized A/B testing in email marketing to enhance engagement rates. • Provided detailed performance reports with actionable insights for client campaigns.

• Led performance marketing initiatives for Google Ads, focusing on driving user acquisition, increasing product adoption, and maximizing ROI for paid campaigns. • Designed and implemented A/B testing strategies for ad creatives, landing pages, and call-to-actions, continuously optimizing for higher conversion rates. • Partnered with internal teams and external agencies to execute global marketing campaigns, ensuring brand consistency and alignment with regional market needs. • Developed SEO strategies to enhance Google product visibility and drove organic traffic growth by leveraging high-impact content and technical optimizations. • Conducted in-depth analytics using Google Analytics and Tableau to measure campaign effectiveness, track KPIs, and derive actionable insights to refine marketing strategies. • Managed paid media budgets exceeding $1M annually, ensuring cost-effective allocation and maximizing ad performance. • Collaborated with product teams to ensure user feedback was incorporated into campaign messaging and product positioning.

As I moved into my college life I was inclined towards Fashion. I have done various Fashion shows in college and outside college. Have worked in the industry for a lil more than 7 years.