Priya .
Senior Marketing Business Partner | Regional Marketing | Europe + Middle East Asia + India @ Searce Inc
About
Strategic and results-driven B2B marketing leader with over 14 years of experience driving growth across SaaS, Cloud, and AI-first tech businesses in India, Europe, the US, and MEA. I've led multi-regional campaigns, generated $2M+ in ARR, scaled demand gen pipelines, and built partner GTM strategies with hyperscalers like Google Cloud and AWS. I specialize in full-funnel marketing—spanning field marketing, digital campaigns, content strategy, ABM, partner marketing, and product launches. Adept at building scalable processes, leading cross-functional teams, and aligning marketing ops with sales outcomes. 💡 Key Wins: • Delivered $2M in new ARR and 2500+ MQLs through integrated campaigns • Built a predictive pipeline engine from scratch—yielded $0.5M monthly ARR in new markets • Acquired 60K+ app users and 4K+ B2B leads through performance and influencer marketing • Planned and executed co-marketing with AWS & Google Cloud across multiple markets Passionate about building brands that resonate, systems that scale, and campaigns that convert.
India
Pune District
Computer Software
Customer Marketing, Budget Management, Performance Marketing, Account Marketing, Regional Marketing, Business-to-Business (B2B), Cloud Marketing, Partner Relationship Management, Salesforce.com, Marketing Operations, Software as a Service (SaaS), HubSpot Marketing Hub, Salesforce Lightning, Google Maps, Google Cloud Platform (GCP), Amazon Web Services (AWS), Cross-functional Communication, Technology Marketing, Cloud Computing, Artificial Intelligence (AI)
Experience
Senior Marketing Business Partner | Regional Marketing | Europe + Middle East Asia + India
Searce Inc
Pune, Maharashtra, India
• Built and executed regional marketing plans across Europe, MEA, and India • Developed persona-specific campaigns targeting key verticals in AI, cloud, and analytics • Led AWS & Google Cloud co-marketing initiatives in assigned markets
Senior Marketing Business Partner | Regional Marketing | India
Searce Inc
Pune, Maharashtra, India
• Partnered with sales to define key target industries, persona, accounts and sales plays • Delivered 2500 MQLs through multichannel campaigns—events, webinars, email, SEM, LinkedIn, and partner plays • Created thought leadership content: survey reports, newsletters, case studies, and customer videos
Assistant Director Marketing
ReshaMandi
Bengaluru, Karnataka, India
• Designed end-to-end marketing for B2B marketplace and D2C verticals • Launched digital campaigns acquiring 60K+ app users and 4K+ B2B leads in 6 months • Led social influencer campaigns that drove sales of 4,000+ products in a single event • Owned performance marketing and influencer strategy end-to-end
Regional Marketing Manager | US + EU | India + MEA
MoEngage
Bengaluru, Karnataka, India
• Drove demand generation across assigned regions for $500M ARR B2B SaaS platform • Managed regional campaign calendar: events, webinars, paid ads, and ABM programs • Built sales enablement materials—battle cards, decks, case studies, landing pages • Developed predictive pipeline model—delivered $0.5M in new ARR in 6 months
Strategy & Business Development Manager, CEO's Office
Quoreka
Bengaluru Area, India
• Developed GTM for SaaS offerings in AgTech, CTRM, and ETRM verticals • Led onboarding for new clients including Tata Coffee and Coffee Board of India • Launched a new vertical based on product-market fit; closed pilot enterprise accounts
New Product Introduction - Global Marketing Leader
Cummins Generator Technologies
Pune Area, India
• Led global NPI launch across 15 products (5–250 kVA) using voice-of-customer insights • Represented marketing in product design and validation stages • Managed global GTM and launch plan for the new product lines
Senior Manager, Marketing
Cummins Generator Technologies
Pune Area, India
• Created industry research, competitor benchmarking, and sales collaterals • Led co-branding with OEMs, and developed market share estimation frameworks • Drove event participation, sales tools, and global campaign rollouts in the region
Education
SPJIMR SP Jain Institute of Management & Research
Marketing Management
St. Stephen's College, Delhi
Mathematics
Priya .'s Contact Information
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