Praveen Srivastav

·Sales & Marketing Leadership with full P&L responsibility for the Distribution Transformer business unit. · Revenue Growth & Market Expansion: Drive record order booking and sales through strategic account management, tender leadership, and market development · Customer-Centric Operations: Leverage operational oversight to ensure sales commitments align with production capabilities, quality standards, and delivery timelines · Team Leadership: Lead and mentor team leaders across all functions to achieve business objectives and revenue targets

· Delivered the highest order booking and sales performance in company history for the DT business unit. · Engineered and executed a winning market development strategy that established company as a key player in competitive territories. · Secured critical vendor approvals with multiple state electricity boards, unlocking significant new revenue streams. · Acted as the crucial bridge between market needs and the internal engineering/design teams, translating customer requirements into technical specifications.

· Directed regional sales strategy across North India, achieving consistent year-over-year revenue growth · Expanded distribution network by onboarding 8 new channel partners across key markets · Secured technical approvals and vendor registrations with major industrial clients and utilities · Implemented structured account planning process that improved client penetration by 30% · Managed key accounts and led negotiations for multi-crore transformer projects · Optimized receivables management, reducing average collection period by 25 days

· Managed end-to-end tendering process for distribution transformers across state electricity boards and private utilities · Achieved 40% improvement in tender qualification rate through enhanced technical proposal quality · Built robust network with consultants, contractors, and utility decision-makers · Conducted product presentations and technical workshops that influenced specification development · Coordinated cross-functional tender review meetings to ensure competitive and compliant bids

· Managed key accounts and dealer relationships across assigned territory, achieving consistent sales growth · Provided techno-commercial consultation to clients for transformer specification and selection · Led customer inspection processes and ensured timely dispatch of transformers · Utilized SAP for sales order processing, inventory management, and marketing MIS reporting · Implemented structured collection system that reduced overdue payments by 35%