Prashant Singh Chechi

Electronics sales leader with 26 years driving OEM relationships and revenue growth across semiconductors, passives, interconnects, and power electronics in India.**General Manager – India Operations at Serial Microelectronic / Serial System Ltd. Managing authorized distributor operations, government tender partnerships, and navigating India Govt. certifications while driving operational growth and team leadership. Passionate about market trends, Make in India initiatives, and expanding export opportunities in electronics and telecom infrastructure.**National Sales Manager at WT Microelectronics** (2021–2025): Led national sales strategy for Asia's leading independent distributor. **Sales Manager (North India) at World Peace International India Pvt. Ltd. (WPG Group)** (2011–2021): Scaled North India operations for Asia's No.1 distributor, managing key accounts (Philips, Napino, Exicom, IFB, Whirlpool, Minda).Proven track record:• Delivered multi-crore targets at Kudamm; consistent growth at WPG and WT Micro.• OEM consolidation across Automotive, Mobile, DTV, STB, Lighting, Energy Meters, Telecom, Defense, Solar, Power.• Built OEM/EMS networks, tender wins, and technical design solutions with principals (Broadcom, QLCM, Ambarella, Marvell, Intel, TI, ST, NXP, Infineon, Vishay, Semikron, ABB etc).Core expertise:• National sales strategy• P&L management & team leadership• Market expansion (EMS, TSP, R&D)• Cost-saving design solutions & vendor alignmentOpen to partnerships in electronics distribution, OEM design-ins, and scaling sales operations in India.