Plínio Girão

Data Director | Head of Data | CDO @ Farmácias Pague Menos

About

IT & Data executive leader, strong 17 years’ career with great business vision and strategic execution, aligning and delivering value to businesses through IT solutions and projects.Strong Strategic IT skills and knowledge with background in implementing large programs and projects.Strong experience implementing data analytics and AI teams and projects since foundation to solutions development and delivery into business operations with measured financials results.As a data and technology executive with a focus on business outcomes, I leverage technology as a core driver of organizational profitability. My financial background and strategic vision allow me to deliver high-impact results directly to the P&L, having spearheaded data initiatives that captured tens of millions in ROI. I have extensive expertise in building data strategies, driving organizational change, and establishing robust data governance. I lead the implementation of AI and analytics solutions end-to-end—from initial discovery to measurable value capture.Nowadays, acts as Chief Data Officer in second largest Retail Pharmacy company in Brazil.

Country

Brazil

City

Fortaleza

Industry

Hospital & Health Care

Skill

Oracle E-Business Suite, Metodologia PMBOK, PL/SQL, Oracle PL/SQL Development, Oracle SOA Suite, Integration Architecture, Aplicativos Oracle, Gestão de projetos, Data Integration, Oracle Applications, PMBOK, Project Management, PMP, PMP (Profissional de gestão de projeto), Business Analysis, System Architecture, Integração de dados, Análise empresarial, Scrum, Inteligência empresarial

Experience

Data Director | Head of Data | CDO

Farmácias Pague Menos

2025-1 - Present · 1 yr 9 mos

Fortaleza

Conduzo a nível nacional a estratégia de dados da companhia Estruturação da diretoria de dados fim-a-fim, desde organograma, pessoas, processos e plataforma Realizei todo o change management do modelo operacional de dados, reorganizando os times, capturando sinergias de 22% em FTEs. Captura de EBITA incremental de +50MM com iniciativas de dados no ano 1, comprovados e divulgados em nossos resultados e comunicados oficiais Responsável pelas iniciativas de telemetria na companhia (operações, digital, people)

Head of Data Analytics and AI

Unimed Fortaleza

2023-7 - 2025-1 · 1 yr 7 mos

Fortaleza, Ceará, Brasil

Main responsibilities: • Directly reporting to CFO and G&A Director. • Manage data analytics and AI team (32 people). • Data Strategy, Governance and Culture accountable. • Data Analytics and AI platform (Google GCP) solutions design, build, deployment, and maintenance. • Healthcare costs and operation key metrics monitoring. • Design of new healthcare compensation’s model trough statistics and AI. • Design, measure and analysis of new healthcare projects and business units. Key Results: • 700K BRL per year HR synergies after merge and structure data and AI team. • Data and AI solutions catalyzing 50 million BRL per year in bottom line. • Design of anti-fraud team using AI solutions. • Raise of customer retention and churn reduction through AI solutions.

Data Analytics and Systems Manager

Unimed Fortaleza

2018-7 - 2023-7 · 5 yrs 1 mo

Fortaleza, Ceará, Brasil

Main responsibilities: • Directly report to CIO and G&A Director. • Manage G&A and Financial Systems, Data Science, and Business Intelligence team (37 people). • Business Intelligence, Big Data and systems solutions design, build, deployment, and maintenance. • Strategic IT G&A and Financial systems planning and budgeting. Key Results: • Design and structure of systems delivery team with business key users focusing in costs reductions. • Design and structure and implementation of 15 data and AI projects. • Desing and Delivery of IT’s Quality SLAs. • Design and implementation systems lift and shift cloud strategy. • Many projects of system’s implementation in new healthcare business units. • Paperless implementation projects.

IT & Business Intelligence Coordinator

Unimed Fortaleza

2013-8 - 2018-6 · 4 yrs 11 mos

Main responsibilities: • Manage G&A and Financial Systems team (13 people). • System’s solutions design, build, deployment, and maintenance. • Design of software integrations projects. Key Results: • Delivery of Oracle ERP software update project. • Design and structure of digital transformation team. • Design and delivery IBM Watson virtual assistance chatbot. • Design and delivery VR movies in blood collect process to kids. • 80% costs reduction with consultation. • Hackathon and innovation events mentoring. • Implementation of IT delivery key metrics.

Business Analyst

Unimed Fortaleza

2009-4 - 2013-7 · 4 yrs 4 mos

Main responsibilities: • Oracle ERP tech lead. • Design, build and maintenance of software integrations. • Design, build and maintenance of key reports for business areas. Key results: • Oracle ERP supply chain implementation since design phase through go live. • Data load from legacy software and services. • Financial and fixed assets modules update and re-design. • Supply chain approval workflow implementation.

Analista de Requisitos

ETS Assessoria e Soluções em Informática

2007-9 - 2009-3 · 1 yr 7 mos

Atuando na implantação e sustentação de sistemas ERP em clientes externos, bem como seu acompanhamento passando por todos os setores dos clientes. Realizando levantamento de requisitos, ciclo de desenvolvimento e manutenção do ERP da empresa; Realizações: • Sustentação e Melhorias do ERP na empresa EIM Instalações Industriais; • Implantação do ERP Gerinus em empresas de pequeno e médio porte;