Piyusha Rajas

As Octaloop's Head of Hype, I manage their socials across multiple platforms. From crafting high-conversion copy for Meta ads to writing cinematic scripts for Web3 reels, I handle Octaloop’s brand storytelling across Twitter, LinkedIn, and Instagram. I also lead event marketing campaigns for flagship properties like India Blockchain Tour and Metamorphosis, driving ticket sales, engagement, and narrative strategy. I work closely with cross-functional teams—from designers and editors to ad specialists and growth leads—to execute creative assets that blend technical insight with cultural context.

Zephyr, Bharatiya Vidya Bhavan's literary society focuses on fostering a community of literature enthusiasts. It is a hub for dynamic speakers, innovative thinkers and creative individuals. As Zephyr's president, I'm dedicated to this cause and organize events that strengthen our community.

Bharatiya Vidya Bhavan College is affiliated with GGSIPU. Pursuing B.A. English Hons.

Core Member in Bharatiya Vidya Bhavan College’s Magazine Editorial Team for the session 2024-25.

Managing Instagram profiles and focusing on organic growth. Curating unique social media strategies. Creating effective content pieces including short reels, memes, graphics, written pieces, etc.

- Manage LinkedIn and Instagram accounts, creating engaging and brand-aligned content. - Design posts using Canva, write compelling captions, and edit videos to boost engagement. - Conduct research to identify trends and curate relevant content for target audiences. - Assist in developing innovative social media strategies and promotional campaigns. - Analyze performance metrics to optimize content and improve reach and engagement. - Collaborate on brainstorming sessions to generate creative ideas for growth initiatives. - Spearheaded portfolio design process, contributing to measurable growth in online visibility.

As part of Buildspace S5, I'm a part of a vibrant and exclusive community of creatives from different fields who are all working on something they are passionate about. Buildspace gives like minded individuals like us the opportunity to explore our creativity to its fullest.

I worked as a copywriting intern for Mr. Amit Lalwani, an ex-Senior BD Associate at Polygon Labs. During this internship, I learnt about different copywriting methods. I made copies for X (previously Twitter), read whitepapers on different DeFi protocols, researched DeFi protocols, and curated content.

As a Campus Ambassador for Paradyes, I'm responsible for building brand awareness about Paradyes through fun and interactive on and off campus activities. I also get to use my existing skillsets as a social media manager and copywriter.

As a campus ambassador for Internshala under the Internshala Student Partner Program, I'm responsible for motivating fellow students to join Internshala Trainings and foster a community in my college that benefits from Internshala.