Greg Bornstein

Early US GTM hire supporting market entry for an industrial AI platform selling into manufacturing organizations Key Achievements -Established US outbound foundations by defining ICP criteria persona targeting and messaging frameworks enabling consistent prospecting across operations maintenance reliability and quality stakeholders -Shaped US positioning around diagnosis standardization troubleshooting efficiency and expert dependency improving relevance in early manufacturing conversations -Built and tested persona specific messaging accelerating signal discovery during early outbound and discovery efforts Outbound & Pipeline Contribution -Executed multi channel outbound using Salesforce ZoomInfo LinkedIn and phone engaging 100+ US manufacturing organizations -Developed and iterated call and email talk tracks aligned to downtime reduction and diagnostic consistency improving meeting quality and qualification depth -Supported sourcing and qualification of seven figure US enterprise pipeline during early GTM and expansion efforts Founder Led & Strategic GTM Support -Enabled executive led outreach and onsite meeting initiatives through account qualification and prioritization -Improved founder time efficiency by filtering unqualified accounts and routing only pain validated prospects into senior conversations -Shared real time market feedback to inform messaging enablement materials and outbound strategy AI Enablement & Workforce Adoption -Led two internal AI enablement initiatives embedding AI into GTM and sales workflows -Designed and facilitated hands on workshops teaching AI best practices for research personalization and outbound execution -Implemented AI assisted workflows improving consistency and efficiency across outbound and enablement activities

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Primary Responsibilities: -Leading growth and sales development efforts, aligning outbound prospecting with marketing strategies to drive pipeline. Key Contributions: ✔ Built & scaled SDR function – Contributed $31M+ in pipeline through process automation and outbound sales. ✔ Tech Stack Leadership – Designed and implemented a high-impact sales tech stack (Salesforce, HubSpot, Apollo, ZoomInfo). ✔ Process Optimization – Documented outbound workflows in CODA for scalability and operational continuity. ✔ Sales Enablement – Created outreach scripts, messaging templates, and training materials, improving team efficiency. ✔ Forecasting & Data-Driven Decision Making – Developed KPIs to track SDR effectiveness and pipeline performance.

Primary Responsibilities: -Spearheaded outbound sales efforts, prospecting high-value accounts and collaborating with AEs to drive revenue. -Leveraged CRM and sales enablement tools to streamline workflows and optimize lead qualification. Key Contributions: ✔ Generated $1.2M+ in qualified pipeline by executing a data-driven outbound strategy. ✔ Optimized outreach & engagement – Conducted 250+ weekly cold calls & personalized email campaigns, improving response rates. ✔ Implemented CRM best practices – Leveraged Salesforce, HubSpot, and Apollo to track and analyze sales performance. ✔ Enabled AE handoff efficiency – Developed structured handoff processes to accelerate pipeline movement and increase deal close rates. ✔ Refined sales messaging – Created custom outreach scripts and email templates to improve engagement and boost conversion rates by 30%. ✔ Cross-Functional Collaboration: Partnered with AEs & marketing to streamline lead qualification and deal progression.

● Play multiple characters, often including lead role Detective Peter Ness; Comedic Improvisation; Emcee; Crowd Management, Sound Equipment (10/2011 - Present)

● Hired and trained 60+ actor employees, allowing company to triple the volume of weekly shows in tri-state area ● Collaborate closely with Director to coordinate weekly logistics, including planning training, rehearsals, and shows for all actors in the tri-state branch, and to ensure continuing excellence in product quality ● Maintain spreadsheet database to track production transactions, revenues, and stock of inventory

Primary Responsibilities: -Led new business acquisition efforts, selling ticketing and event management software to schools and regional theaters. -Developed and refined sales playbooks, improved CRM tracking, and optimized lead management processes. Key Contributions: ✔ Ranked #1 sales rep for 24+ months – Closed 26% of total company clientele, contributing to significant revenue growth. ✔ Reduced sales cycle from 90 to 20 days by streamlining CRM workflows and optimizing lead nurturing strategies. ✔ Enhanced sales efficiency – Developed CRM automation workflows that improved lead tracking and deal progression. ✔ Collaborated cross-functionally – Worked with marketing, product, and customer success teams to refine go-to-market (GTM) strategy. ✔ Sales enablement & training – Coached new sales hires on CRM best practices and optimized onboarding processes.

● Play and improvise in character, entertaining guests on a scavenger hunt through the streets of downtown NYC, the West Village, and Central Park

● 100+ cold calls/day with script to sell high-producing financial advisors on exclusive banking opportunities ● Consistently met daily targets, expertly overcoming objections and securing agreements ● Maintained thorough and updated knowledge of recruitment trends and offerings, specifically with high-producing financial advisors with assets under management ● Collaborated closely with Head Transition Strategist on adapting calling scripts and closing deals with candidates

● Provided outstanding customer experience by greeting 80+ guests daily, including communicating instructions and guiding guests through an interactive group program, and taking photographs and logging notes on user-satisfaction and feedback. ● Consistently balanced win/loss ratio and achieved target of obtaining over 50% of customers’ contact information for business development

● Ran box office sales and publicity, including social media posts

Studied Acting and Theatre Arts