Ping LI

Educational Case Video Project Management: Spearheaded end-to-end execution of robotic arm application case studies for 7 leading UK universities (including University of Edinburgh and University of Bristol), from developing professor interview frameworks to coordinating overseas filming with partners. Managed post-production and multi-platform distribution (website/LinkedIn/TikTok), driving lead generation and order conversions from European institutions post-launch. Global Content Marketing System Development: Authored SEO-optimized English blogs to boost "Dobot Educational Robotic Arm" keyword rankings in Western markets. Established LinkedIn vertical accounts for education sectors, created content calendars, and curated technical exhibition campaigns (ICRA/SkillsUSA). Led TikTok/YouTube channel rebranding to unify visual identity elements. International Exhibitions & Brand Material Management: Supported June Japan branding summit through vendor evaluation, exhibition gift design (overseeing sampling and bulk production). Developed quarterly regional marketing collateral including product brochures and branded gifts to enhance global visibility.

1.Brand communication planning and execution: Participated in the development and implementation of the second communication planning for the program “All Girls' Offer” with Li Jiaqi. By observing successful competitor cases, planned the direction of official number interaction and the content of KOL/KOC account notes. One week after the program aired, the exposure of Weibo and Xiaohongshu official number reached 25w. 2.Manage Self-media Matrix Account: Manage Agency, comprehensively supervise the whole content production process from topic selection planning to material output, provide professional copywriting and visual optimization suggestions for material modification; support the promotion of new products such as VC Essence, Polishing Water Milk and Cleansing Mousse and scientific communication of the brand, and publish a total of 30 Xiaohongshu notes. 3.Activity Creative Planning: Participated in the planning and execution of the campus public welfare program between the brand and Locke Wangyu. Based on the purpose of improving the social value of public welfare, through multiple rounds of brainstorming within the group, the idea of “focusing on the emotional and skin problems of those neglected mountain youth” was adopted. 4.Market Insight and Analysis: Based on the purpose of big single product strategy and brand upgrading, we analyzed the competitors of Kefir, Ushiyan, and HBN from the dimensions of positioning, sales performance, and marketing actions, so as to provide data support and market insight for the adjustment and upgrading of the brand's marketing strategy.

1.Event Planning and Execution: participated in a product launch event, responsible for supplier coordination and live streaming; Contributed to filming projects, involving media visits and new product promotional videos 2.Overseas Social Media and Website Management: wrote and published over 10 bilingual (English and Chinese) articles and videos on international social media platforms (e.g., Twitter, Facebook) and the company website

Class Mentor, Orientation week for the cohort of 2022, GDUFS Aug. 2022 – Sep. 2023 1. Managed a 40-student freshman class with the student counselor, and operated a WeChat public account. President in Media, Office of Student Activities, GDUFS Mar. 2022 – Jul. 2023 1. Managed studio operations, organized topic meetings, and handled studio accounts on major social media platforms including WeChat Video, Douyin, Xiaohongshu, and Bilibili 2. Tailored content and promotional materials according to platform rules and strategies. Reached over 500,000 total plays on WeChat Video Event Planner, Thrift and Self-Improvement Society, GDUFS Oct.2021 – Jul. 2022 1. Planned and promoted large-scale club events such as the “21-Day Self-Discipline Challenge”, attracting nearly 500 participants and achieved over 6,000 reads for a single event post