Pía Fernández Roig

I have built and led marketing strategies across brand, growth, and go-to-market execution in performance-driven environments where clarity, impact, and execution matter. My background spans integrated marketing, brand positioning, product launches, and commercial initiatives, with a strong focus on translating business objectives into scalable marketing strategies. Throughout my career, I have successfully operated across multiple and highly diverse industries, navigating very different business models and organizational contexts — from food and consumer-driven environments to automotive and consulting. This breadth has strengthened my ability to adapt quickly, connect strategy with execution, and deliver results regardless of industry dynamics. Currently, I lead the integrated marketing strategy for Suzuki in Peru at Inchcape Americas, overseeing brand, growth, and market execution to support sustained commercial performance and long-term brand value.