petri hartikainen

senior sales and marketing manager

Country

finland

City

helsinki

Industry

pharmaceuticals

Skill

pharmaceutical sales, market access, pharmaceutical industry, sales effectiveness, rheumatology, key account management, cardiology, product launch, sales management, hospital sales, market planning, marketing strategy, medical affairs, hematology, management, therapeutic areas, kol development, dermatology, nephrology, gastroenterology, pharmaceutics, neurology, key opinion leaders, endocrinology, diabetes, urology, global marketing, biopharmaceuticals, health economics, clinical development, biotechnology, pharmacovigilance, clinical trials, strategy, sales operations, regulatory affairs, infectious diseases

Experience

key account manager

astrazeneca

2003-1 - 2005-12 · 3 yrs

Key account management of gastroenterologists, gastrosurgeons and hospital decision makers in Finland.Responsible for hospital sales of Nexium IV, overall improvement of hospital sales, support for marketing team, face of marketing in field in specialist care, arrangement of local educational meetings in collaboration with local Product Specialists.

sales manager

astrazeneca

2006-1 - 2008-4 · 2 yrs 4 mos

Manager of National CNS sales team Overall resposibility of implementation of patient and customer driven sales activities. Resposibility of sales force effectiveness, sales budgeting and sales result nationally.

product specialist

astrazeneca

2001-1 - 2002-12 · 2 yrs

Launch of Nexium in own area, Helsinki & HUS Responsibilities: planning customer target group activities, implimentation of Nexium launch plan, keeping high customer activity level, achieving budgeted sales result in own territory

national sales manager

biogen

2015-2 - 2015-11 · 10 mos

business unit manager

sobi - swedish orphan biovitrum ab (publ)

2008-4 - 2015-1 · 6 yrs 10 mos

* Strategic and operative lead of Business Unit in Finland with average 10 products. Strategic and operative lead of Sobi Finland Rare Disease Day concept. Several product responsibilities; Xiapex, Emergency medicines, Kineret, Ruconest, Novastan, Gentacoll * Past Fosrenol, Equasym, Tracleer * International Brand Lead, Emergency Medicines, 03 2011-> * Strategic lead for 6 emergency products and Life Saver Team in Nordics, Baltics, UK, NL * International Product Manager ADHD 2010-09 2011 * Strategic lead for Equasym Retard and ADHD team in Nordic countries in co-lead with a Medical Champion (MC)