Petra Reisch
DESIGN DIRECTOR, SPYDER @ Outdoor Collective
About
I am a passionate and dedicated Design Director specializing in active and lifestyle apparel, including running, yoga, fitness, golf, swim, surf, outdoor, snow, athleisure, and sportswear. With expertise across every stage of the apparel and accessories process, I have a proven track record of driving profitable growth, developing innovative product lines, and building successful businesses from the ground up. As a detail-oriented Design Director and highly skilled Designer, I bring versatile product experience spanning Conceptual Direction, Trend Analysis, Color, Print & Graphics Direction, as well as Fabric & Trim Development, Hand Illustration, Technical Sketching, CAD, Fit, Construction, and Styling & Merchandising. My background includes design for Men’s, Women’s, and Kids’ apparel, covering Outerwear, Wovens, and Knits. I am an accomplished leader with a strong ability to attract, inspire, and develop creative talent. My expertise includes streamlining product development processes, fostering collaboration across cross-functional teams, and aligning business strategy with innovative design solutions. Fluent in English, Spanish, and German, I hold both US and EU passports. I am proficient in Illustrator, Photoshop, Web PDM, Excel, Word, PowerPoint, and Outlook. My career has also included extensive domestic and international travel throughout the Far East and Europe. You can reach me at Petra@UtilityDesignLabs.com Visit my website: www.PETRAREISCH.com
United States
New York
Apparel & Fashion
Adobe Creative Suite, PLM Tools, Languages: GERMAN, SPANISH, ENGLISH: Fluent written and spoken, Fashion, Sportswear, Technical Design, Fashion Design, Sewing, Textiles, Digital Photography, Outerwear, Apparel, Creative Direction, Trend Analysis, Styling, Trend, Technical Illustration, Merchandising, Footwear, Wovens
Experience
DESIGN DIRECTOR, SPYDER
Outdoor Collective
Design direction to elevate SPYDER SPORTSWEAR Men’s & Women’s; Introduce elevated “Black Label Collection” - Introduce progressive design aesthetic + product strategy - Create color + print direction, fabric & trim development, style design + tech packs - Manage calendar, workflow + design team; Streamline & implement process: Design, development to production - Actively participate in sales meetings
DESIGN DIRECTOR, P/BRLN, MEN'S SPORTSWEAR BRAND
PETRA REISCH DESIGN
New York, New York, United States
- Inception of brand concept, design aesthetic, line architecture, color direction, branding + style design
Design Director PRISMSPORT / NOS
Public Clothing Company
Greater New York City Area
- Creative direction + concept to reposition brand to be high end performance wear - Introduce progressive design aesthetic + product strategy - Market research, create trend reports + line architecture, color direction, style design, tech packs
Design Lead
Instaco
- Create performance brand concept for female olympic athlete + celebrity - Create concept: Merchandising strategy, product strategy, market position, color direction, fabric + trim strategy, branding for SP19 launch
Creative Director
Z-PLY CORP
New York, NY
- Create brand concept for private label women's performance brand - Create concept: Consumer profile, merchandising strategy, market position, trend download, color direction, logo design, branding, story telling& style design for FA18/SP19 launch - Trend analysis, market research & create visual - Direct & manage design ream, manage calendar & work flow - Presentation to client
Design Lead Calvin Klein Performance
G-III Apparel Group
New York, NY
- Concept & design of Ath-leisure collection for Calvin Klein Performance (Women's collection) - Create brand strategy, set creative direction & create seasonal color direction - Trend analysis & market research - Style design & garment specifications - Direct & manage design team, manage calendar & work flow - Accomplishments: - Macy’s bought SP18 – FA18 logo collections for “sub zero” department for the first time (only the trendiest collections are bought for sub zero)
Consultant Design Director Women's Performance: Champion & C9
Hanesbrands Inc.
Greater New York City Area
- Direct & manage performance design team for Champion, Champion Athletics & C9 - Create global brand design strategy FA/W 17 - Trend analysis & trend curve report - Direct collection design for Champion FA/W17 and for C9 SP17 seasonal collection - Create color season palette; Collaborate with pattern & print team; Fabricate line - Manage timelines & work flow
Consultant Outerwear: NIKE, JORDAN, NIKE SB, CONVERSE & LEVIS
Haddad Brands
New York City, NY 10001
- Create global brand positioning & design Outerwear for Haddad brands: Nike, Jordan, Nike SB, Converse & Levis - Elevate Outerwear through design aesthetic, fabric, fit, trim & product execution - Create global brand positioning, merchandising line plans and price points - Design global outerwear line within creative brand direction including tech specifications - Create tech specification system and tech manual specific for outerwear - Development trip to Asia
Creative Director Global Apparel, Footwear + Accessories (AFA)
Oakley
Greater Los Angeles Area
- Creative direction & concept of global line of Apparel, Footwear + Accessories - Elevate brand positioning through progressive aesthetic & product strategy - Position Oakley Apparel as performance & premium brand across all verticals, reposition women's - Position product through verticals: Snow, Surf, Golf, Training, Lifestyle and Military - Increased AFA business from $239M in 2010 to $387M in 2013, $515M forecast for 2015 - Creative direction and approval of 1300 Global, 800 MLB, 500 Vault / SMU styles, 100 Swim, 70 Military and 1100 Regional styles (600 Japan, 400 Brazil, 120 Australia) (Total 3890 Styles yearly) across AFA - Direct and manage 5 design teams, outside design agencies & designers and licensees - Streamline product development process and align teams - Successful direction & introduction of european high end “ICON” collection - Successful direction of heritage celebrating “FACTORY PILOT” collection - Successful direction of launch of Oakley swim collection through Trimera - MVP Award SP13
Creative Director ALO & Bella Luxx
ALO
Los Angeles
ALO (Air Land Ocean) - Creative concept & product strategy of women’s & men’s and athletic/yoga collection - Build line plan; Price point & fit strategy; Create product accordingly; Drive product creation and calendar - Creative direction & management of apparel, graphic, pattern and technical design staff - Created premium brand image and product to be contemporary athletic line - Business projection: ALO to grow from $6M in 2008 to $100M in 2013 wholesale BELLA LUXX: - Create upscale T-shirt brand; Creative concept & product creation; Launch 11/2010
Petra Reisch's Contact Information
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