Peter Roth

• Responsible for net-new account acquisition across the Southwest using AI-enhanced prospecting, partner networks, and targeted outreach. • Represent a broad consulting portfolio: AI/data/BI, app dev/modernization, cloud & infrastructure, S/4HANA, cybersecurity, digital modernization, digital marketing, and staffing. • Lead early opportunity qualification using structured sales frameworks coupled with AI-driven insights and tailored outreach. • Activate partner and alliance peers (e.g., Dell, AWS, ISG) early in the sales motion to accelerate co-selling and expand customer value. • Guide innovative AI transformation conversations that align customer priorities with clear innovative business outcomes.

• Sole hunter for the Western US, building pipeline in a low-brand-recognition region. • Delivered $2.6M+ in new revenue and late-stage pipeline through whitespace analysis and strategic outreach. • Led full sales cycles for Azure and Snowflake data modernization, analytics, and AI/ML workloads.

• Quota-carrying SME supporting 40 Account Executives across enterprise and mid-market. • Achieved 136% first-year attainment and 154% in 1H 2023. • Improved forecasting accuracy through AI-driven pipeline insights and standardized processes. • Guided customer modernization journeys across Azure, AWS, GCP, and Snowflake.

• Managed $2.7M quota using Challenger and solution-selling motions. • Co-sold with Microsoft, AWS, and GCP partner teams. • Delivered transformation workshops for C-suite and technical leaders. Channel and direct sales of Crayon’s award-winning Data/AI and Machine Learning solutions to F2000 clients in the Central and West. Through Challenger and Solution Sales methodologies, I introduced advanced innovation that demonstrated measurable value that was core to my clients’ business. Our bespoke Data solutions provided unique business insights and facilitated data-driven decisions by incorporating structured/unstructured data from internal and external data silos. Crayon's AI and ML solutions covered computer vision, NLP/NLU, IoT/Edge, and ecommerce which altogether helped my clients out-innovate their competition, remove mundane/low-value tasks from their human workforce, and extract new value from large troves of data. All my sales opportunities were generated through new and existing partnerships, account-based marketing, and personal network. All my solutions were platform-agnostic and could support clients’ multi-cloud strategy across Azure, AWS, or GCP.

Creating Cloud Content Management solutions with Azure on Box, Robotic Process Automation with Blue Prism, and Data and AI/ML consulting solutions for mid-market clients in Central/West US.

• Led partner and direct sales of Azure-based enterprise search solutions. • Managed relationships with MSFT, ServiceNow, Elastic, Dell, Catapult, and Hitachi. I helped F2000 companies in the West make enterprise search intelligent by providing technology that connected machine-learning, Artificial Intelligence, and enterprise systems, powering a new generation of intranets and cognitive search solutions. Popular speaking, we finally brought the "Google-like" search experience to corporate knowledge workers.

Bringing an international business mindset, I was responsible for growing Infusionsoft's footprint in overseas markets, primarily EMEA, LatAm, and SE Asia. I recruited, developed and managed agency partners serving SME clients, and helping them succeed with the world's leading cloud platform for CRM, marketing automation, and e-commerce built exclusively for small businesses. My role influenced the direction of Infusionsoft's partner programs and product strategy. I was solely responsible for new strategies that would identify, develop and activate international partnerships. The international channel gave Infusionsoft the scalability, market-reach, and profitability that helped fullfil the mission of helping small businesses succeed. My EMEA territory was the highest performing with # of units and MRR by July 2018.

Defining and executing go-to-market plans for European software start-ups who wish to enter and penetrate the North American SharePoint add-on markets. Building a reliable pipeline and generating revenue. Performing market analysis; mapping the competitive landscape, discovering potential SI and Channel partners, connecting with complimentary ISVs, defining marketing plans, as well as lead-gen for direct sales / reference-client building purposes. Evangelizing to key stake-holders at Microsoft, in particular those that pertain to FY15 cloud scorecard goals.

Helped establish North American presence and positioning for SimplySO as the preferred solution for SharePoint UI improvement and extranet collaboration. Building a North American SI partner channel, creating and realizing pipeline of client opportunities.

• Developed, structured and executed an international SI and Channel partner program, partner extranet, and technical enablement with certification system with over 20 contracted partners • Generated joint business opportunities worth over $1M in first 10 months together with key partners, primarily in SLG and regulated commercial industries • Developed strategic business plans with C-level partner contacts, and established rhythms of joint sales forecasts, opportunity reviews, and joint client presentations with partners’ sales teams • Planned and executed lead-generating marketing campaigns and events with partners – yielding >100 qualified prospects for joint sales pursuits • Evangelized and demonstrated the combined solution of Collabware software coupled with partners’ services to key Microsoft field teams in person, at shows, and via online events • Utilized my international Microsoft network and identified new contacts to triangulate partners’ sales opportunities to Microsoft’s field teams for optimal air-cover and successful close • Successfully positioned Collabware as the go-to ISV over competing offerings across North America with clients, partners and Microsoft

Recruited, managed and grew network of dedicated Solution Integrators to deliver the unique SharePoint-based ECM/DM solution to existing and new clients. Led Partners through technical enablement process, making them proficient and able to sell and implement all aspects of the solution. Grew revenue from partner-influenced/generated business by over 250%. Partners included large NSI firms, regional SI's, and resellers. Liaison to key Microsoft field teams to promote understanding of ECM in SharePoint, provide air-cover and insight to deal opportunities. Networked with 100+ of the region's PAM's, TS, ATS, PTA's, and AE's.